Consumer Insights Manager

4 weeks ago


Santa Monica, California, United States Turning Point Brands, Inc. Full time
About the Role

We are seeking a highly skilled Consumer Insights Senior Manager to lead our efforts in understanding consumer behavior, market trends, and competitive insights. This individual will play a critical role in driving data-informed decisions to support product development, marketing strategies, and overall business growth.

Key Responsibilities
  • Design, execute, and manage consumer research projects, including surveys, focus groups, ethnographies, and usability tests.
  • Leverage advanced analytics to derive key insights from consumer data, including purchasing behavior, product preferences, and emerging trends.
  • Develop comprehensive reports that translate data into actionable insights.
  • Partner with marketing, product development, sales, and leadership teams to integrate consumer insights into strategic planning.
  • Monitor and evaluate the competitive landscape, industry trends, and shifts in consumer behavior to provide strategic recommendations.
Requirements
  • Bachelor's degree in Marketing, Business, Psychology, Sociology, or related field.
  • 7+ years of experience in consumer insights, market research, or analytics, with a focus on the CPG industry.
  • Proficient in data analysis tools, survey platforms, and syndicated sales data.
  • Expertise in both qualitative and quantitative research methodologies.
  • Excellent verbal and written communication skills.
What We Offer
  • Competitive salary and benefits package.
  • 12 paid holidays.
  • PTO (Paid Time Off).
  • 401K with company match.
  • Medical, Dental, Vision Insurance.
  • Short Term Disability Insurance.
  • Basic Life Insurance.
  • Tuition Assistance.
  • DailyPay.

Turning Point Brands is an equal opportunity employer. We hire qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected classes.



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