Consumer Insights Manager

4 weeks ago

Santa Monica, California, United States Turning Point Brands, Inc. Full time

Job Summary:

Turning Point Brands, Inc. is seeking a highly skilled Consumer Insights Manager to lead our efforts in understanding consumer behavior, market trends, and competitive insights. As a key member of our team, you will drive data-informed decisions to support product development, marketing strategies, and overall business growth.

Key Responsibilities:

  • Lead consumer research by designing, executing, and managing both qualitative and quantitative research projects, including consumer surveys, focus groups, ethnographies, and usability tests.
  • Leverage advanced analytics to derive key insights from consumer data, including purchasing behavior, product preferences, and emerging trends.
  • Develop comprehensive reports that translate data into actionable insights.
  • Partner with marketing, product development, sales, and leadership teams to integrate consumer insights into strategic planning, ensuring that consumer needs and preferences are at the forefront of decision-making.
  • Monitor and evaluate competitive landscape, industry trends, and shifts in consumer behavior to provide strategic recommendations and identify new opportunities for growth.
  • Serve as a trusted advisor to internal stakeholders, presenting findings in a clear and compelling manner and providing insights that guide business and marketing strategies.

Requirements:

  • Bachelor's degree in Marketing, Business, Psychology, Sociology, or related field.
  • ~7+ years of experience in consumer insights, market research, or analytics, with a focus on the CPG industry.
  • ~ Proficient in data analysis tools, survey platforms (e.g., Qualtrics, SurveyMonkey) and syndicated sales data (e.g., Strong understanding of consumer segmentation and brand health tracking.
  • ~ Expertise in both qualitative and quantitative research methodologies, including survey design, focus group moderation, and data analysis.
  • ~ Ability to synthesize complex data into clear and actionable insights and present them to senior leadership.
  • ~ Experience in brand health, innovation, and shopper insights.
  • Knowledge of digital analytics and how digital behavior impacts purchasing decisions.

What We Offer:

  • Competitive salary and benefits.
  • ~12 Paid Holidays.
  • ~ Medical, Dental, Vision Insurance.
  • ~ Short Term Disability Insurance.

Equal Opportunity Employer:

Turning Point Brands, Inc. is an equal opportunity employer. We hire qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected classes.

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