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Director of Growth Marketing Strategy

2 months ago

Nashville, Tennessee, United States Southern Orthodontic Partners Full time
About the Role

We are seeking a highly skilled and experienced Sr. Director of Growth Marketing to join our team at Southern Orthodontic Partners. As a key member of our marketing team, you will be responsible for developing and executing growth-focused marketing strategies to drive practice growth and patient acquisition.

Key Responsibilities
  • Develop and oversee the execution of marketing initiatives aimed at driving practice growth and patient acquisition.
  • Lead a team of marketing professionals in the development and execution of growth-focused marketing strategies.
  • Manage a multi-million dollar marketing budget and ensure effective ROI.
  • Collaborate with the CRM and marketing automation team to ensure leads are addressed in a timely manner.
  • Develop and implement data-driven marketing strategies to optimize campaign performance and lower customer acquisition costs.
Requirements
  • 10+ years of marketing experience, with a focus on demand generation, growth marketing, or retail.
  • 4+ years of experience in building, managing, and leading multifunctional marketing teams.
  • Strong analytical skills and data-driven mindset.
  • Strong SEO skills and experience in managing large PPC campaigns.
  • Excellent verbal and written communication skills.
  • Familiarity with a range of martech and analytics tools.
What We Offer

We offer a competitive benefits package, including PTO, health/vision/dental insurance, and a robust 401k plan with a company match up to 4%.

Southern Orthodontic Partners is an Equal Opportunity Employer (EEO).