Product Marketing Lead for Galaxy Asset Management
18 hours ago
Galaxy USA is a leading innovator in the digital asset ecosystem, dedicated to helping institutions, startups, and individuals access and navigate the crypto economy. Our vision is a society where value and ownership flow as freely as information.
Job DescriptionWe are seeking a highly skilled Product Marketing Lead to join our team and drive the growth of our Asset Management business. As a key member of our marketing team, you will be responsible for developing and executing a marketing strategy that aligns with our overall business goals and objectives.
Key Responsibilities- Develop and lead the marketing strategy for Galaxy's Asset Management business, ensuring alignment with our overall business goals and objectives.
- Coordinate with our internal marketing team and external agencies to execute all aspects of marketing activities, including website properties, email marketing, digital marketing, events, and more.
- Manage and optimize lead generation efforts, utilizing data and analytics to make informed marketing decisions and improve campaign performance.
- Work closely with our product specialists, analysts, portfolio managers, and subject matter experts to promote our insights and capabilities and drive client acquisition and deep client relationships.
- Ideate engaging content formats for different channels to drive product interests and build subject matter expertise and market recognition on active strategies in digital assets and digital assets-related equities.
- Further strengthen our brand leadership in the digital asset space across our global partnerships, including US, Canada, Brazil, and Europe.
- Ensure compliance requirements are met and firm priorities are aligned with.
- Contribute to strategic marketing priorities to achieve greater efficiency and effectiveness via process streamlining, optimization, and/or innovations.
- At least 5 years of experience in marketing and communications.
- Experience working in finance and/or asset management.
- Understanding of regulatory and compliance requirements.
- Experience with Hubspot CRM and Marketing Hub.
- Exceptional organizational skills and an ability to manage complex workflows.
- Experience managing brand, design, and media agencies.
- Strong analytical and communication skills.
- Proactivity, entrepreneurial spirit, quick learner, and team player mentality.
- Knowledge of, or at least a strong interest in digital assets.
- Bachelor's degree.
- Competitive base salary and discretionary bonus.
- Flexible Time Off (i.e. unlimited paid vacation days).
- Company paid Holidays (11).
- Company paid sick leave.
- Company-paid health and protective benefits for employees, partners, and other dependents.
- 3% 401(k) company contribution.
- Generous paid Parental Leave.
- Free virtual coaching and counseling sessions through Ginger.
- Opportunities to learn about the Crypto industry.
- Free daily snacks in-office.
- Smart, entrepreneurial, and fun colleagues.
- Employee Resource Groups.
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