Product Marketing Manager

1 day ago


New York, New York, United States Digital Asset Full time
About Digital Asset

Digital Asset is a leading provider of blockchain technology solutions for the financial industry. Our mission is to empower institutions to create and manage digital assets with ease and security.

The Opportunity

We are seeking a highly skilled Product Marketing Manager to join our team in New York City. As a Product Marketing Manager, you will be responsible for developing and executing go-to-market strategies for our product offerings. You will work closely with cross-functional teams to create compelling content, messaging, and sales enablement materials that drive demand and adoption of our solutions.

Key Responsibilities
  • Translate product positioning into compelling content for different audiences and marketing programs
  • Drive client and prospect research to support messaging and positioning, sales and partner enablement, and feedback into product teams
  • Work cross-functionally internally, as well as with agencies and partners, to create impactful materials
  • Create, manage, and share competitive intelligence and sales battlecards
  • Drive the creation, scale up, and maintenance of sales enablement and business development tools
  • Work with sales and field teams to identify and measure the impact of sales enablement content and continually improve its effectiveness and adoption
Requirements
  • 5+ years of Product Marketing experience, preferably working with global teams
  • Experience working in a fintech, payments, or capital markets environment
  • Familiarity with the purpose and function of blockchain
  • Understanding of tokenization and institutional crypto markets
  • Excellent verbal and written communication skills
  • Strong writing skills and track record of delivering impactful marketing content
  • Experience producing, executing, and measuring impact of product marketing content
What We Offer

We offer a competitive salary range of $150,000 to $165,000, based in our New York City office. The range may vary if based outside the New York tri-state area. We are an equal opportunity employer and welcome applications from diverse candidates. We offer a dynamic work environment, flexible work arrangements, and a range of benefits to support your career growth and well-being.



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