Senior Content Strategist

3 weeks ago


Charlotte, North Carolina, United States MSIGHTS Full time
Job Description

About the Role

MSIGHTS is seeking a skilled Content Marketing Manager to develop and execute a comprehensive content strategy that drives traffic, engagement, and conversion for our target audience.

Key Responsibilities

  1. Develop and implement a content calendar that aligns with business objectives and supports lead generation goals.
  2. Collaborate with cross-functional teams to create high-quality, data-driven content that showcases our brand voice and thought leadership.
  3. Stay up-to-date with industry trends and developments to generate new content ideas and stay ahead of competitors.
  4. Monitor content performance and provide data-driven insights to inform future content decisions.

Requirements

  • 3+ years of experience in B2B content marketing, preferably in a small to medium-sized software or technology company.
  • Strong communication and writing skills, with the ability to work well with internal teams and stakeholders.
  • Experience with marketing automation platforms, CRM, and event platforms is a plus.
  • Ability to work independently and prioritize tasks in a fast-paced environment.

What We Offer

A competitive salary, comprehensive benefits package, and opportunities for growth and development in a dynamic and innovative company.



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