Content Marketing Specialist
4 weeks ago
Job Summary:
We are seeking a highly skilled Content Marketing Specialist to join our team at Truist Inc. As a Content Marketing Specialist, you will be responsible for creating and implementing strategic content plans that drive business results and enhance the Truist brand voice.
Key Responsibilities:
- Develop and execute content strategies to meet marketing objectives for aligned team(s) and work streams.
- Write and edit outstanding copy that's quickly engaging, easy to understand, on-brand, and backed by data and research.
- Collaborate with business partners, marketing and brand strategists, designers, legal and compliance partners, and other key stakeholders to deliver distinctive client experiences with compelling content.
- Lead with strategic solutions by understanding, applying, and disseminating content strategies and best practices in cross-functional teams.
- Adopt new and existing technology to capture, store, deliver, and preserve Truist content.
- Practice quality assurance procedures at each deliverable stage to maintain content integrity and ensure that content meets project specifications and standards.
Requirements:
- Bachelor's degree in Marketing, Communications, Business Administration, English, or related field, or equivalent education and related training.
- In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with content marketing and the Marketing discipline.
- Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity.
- Fluent in Excel and PowerPoint, preparing presentations for senior-level teammates.
- Ability to think strategically and creatively to achieve marketing objectives and optimize the client experience.
- Specialized content marketing and/or broad knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline.
- Technical proficiency with Microsoft suite and Adobe creative suite.
- Financial industry experience.
- Master's degree in English, Marketing, Business Administration, Communications, or related field.
Benefits:
Truist offers a comprehensive benefits package, including medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401(k) plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays.
Equal Opportunity Employer:
Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law.
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