Marketing Strategist

4 weeks ago


Charlotte, North Carolina, United States Sports Business Journal Full time

Job Title: Marketing Specialist

Job Summary: We are seeking a highly skilled Marketing Specialist to join our team at Sports Business Journal. The ideal candidate will have a strong background in marketing, with a focus on campaign development, copywriting, and email marketing.

Key Responsibilities:

  • Campaign Development: Develop and execute cohesive marketing campaigns that drive engagement and conversion.
  • Copywriting: Craft compelling copy for various marketing materials, including emails, landing pages, and advertisements.
  • Email Marketing: Design and implement effective email marketing campaigns using Pardot, ensuring segmentation and targeting strategies are optimized for engagement and conversion.
  • Data Analysis: Analyze campaign performance data to identify trends and areas for improvement.
  • Collaboration: Work closely with cross-functional teams to align marketing efforts with overall business objectives.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 3 years of experience in a marketing role, preferably in the sports or sports business sector.
  • Proficiency in using Pardot and Salesforce or other CRM/marketing automation tools.
  • Strong copywriting skills with a proven track record of creating engaging content.
  • Experience in designing effective email campaigns and understanding email best practices.

Sports Business Journal is an Equal Opportunity Employer. We consider applicants for all positions without regard to race, color, religion, national origin, gender, age, marital status, disability, veteran status, sexual orientation, genetic information, or any other characteristic protected by applicable city, state, or federal law.



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