Senior Marketing Associate
3 weeks ago
Caring.com is seeking a highly skilled Senior Associate to join our B2B Marketing team. This role will be responsible for owning, executing, and optimizing our B2B Marketing campaigns, content calendar, and website.
The ideal candidate will have a strong background in digital marketing, with experience in email, social, and content marketing. They will be responsible for partnering with the B2B sales and partner success team to increase sales prospects and retention, as well as performing industry and competitive research to inform the sales team and help positioning and messaging within the industry.
Key Responsibilities:
- Develop and execute B2B marketing campaigns that drive sales and revenue growth
- Partner with the B2B sales and partner success team to increase sales prospects and retention
- Perform industry and competitive research to inform the sales team and help positioning and messaging within the industry
- Ensure consistency in messaging, branding, content, and look-and-feel of all B2B internal and external communications/materials
- Support the product team in improvements, communication, and education on our partner portal and partner-facing website
- Maintain tracking and conduct reporting for B2B marketing initiatives
Requirements:
- Bachelor's Degree, preferably in Business, Marketing, Communications, or English
- 3+ years of hands-on marketing experience, preferably in a B2B role
- Digital marketing experience in email, social & content
- Familiarity with SEM and SEO
- Exceptional writing and content editing skills
- Exceptional organizational and project management skills with strong attention to detail
- Experience with Hubspot in a B2B marketing environment
- Experience with email marketing software
- Experience with Google Workspace & MS Office
What We Offer:
- Flexible hours and Paid Time Off policy
- Competitive benefits package – Medical, Dental, Vision, HSA, Life, Disability, and Pet insurance
- Hybrid work schedule: Ability to work remote and in-office
- 401(k) Employer Match
- Direct relationships with the leadership team
- Fun work environment including social happy hours
- Rapid company growth
- Paid caregiver and volunteer days
Caring LLC is an Equal Opportunity Employer.
Diversity, Equality, and Inclusion at Caring.com
We embrace and seek out diversity that is inclusive of thought, race, ethnicity, gender, age, religion, sexual orientation, experience, and background. We find that this diversity and openness ensures that all our associates have equal access to opportunities and resources to contribute fully to the organization's success, and it fuels innovation, improves strategic thinking, and cultivates leadership.
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