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Marketing Operations Manager

1 month ago

Grand Island, Nebraska, United States Grand Island Casino Resort, LLC Full time
Job Summary:

The Marketing Manager is responsible for overseeing the development, implementation, and coordination of marketing operations across various channels, including advertising, promotions, special events, direct mail, and budgets. This role requires a strong understanding of marketing principles and strategies, as well as excellent communication and project management skills.

Key Responsibilities:

• Collaborate with the Marketing Director to create and maintain a project production schedule.
• Prepare and distribute information to agencies for printing signs, coupons, banners, flyers, and other marketing materials.
• Develop working relationships with radio and print agencies to secure advertising time and space.
• Write and send press releases to media outlets and proof print materials prior to distribution.
• Oversee and assist with social media management, as needed.
• Maintain relationships with direct mail printers and ensure timely delivery of direct mail campaigns.
• Manage and distribute property collateral, including marketing materials and promotional items.
• Coordinate promotions and special events with Resort Club and other affected departments.
• Write, submit, and follow up on approvals for all NRGC submitted rules, as needed.
• Assist in creating Player Development special events and coordinate events, programs, and parties.
• Prepare purchase orders for marketing projects and events based on budget.
• Place orders for marketing materials, office supplies, and special event needs.
• Help develop and coordinate direct mail and newsletter pieces, including weekly inserts and employee newsletters.
• Resolve customer complaints and issues via letter, phone, email, or personal meetings.
• Maintain and disperse donations and sponsorships to various businesses and organizations.
• Provide exceptional guest service for external and internal customers.
• Operate the Marketing department, ensuring successful performance of employees and a favorable guest experience.
• Effectively manage, delegate duties, and perform the performance and development of department staff, including interviewing, hiring, training, evaluating, coaching, and termination of staff.
• Manage expenses based on budgeted guidelines and business volumes, including payroll and staffing levels.
• Perform all functions of personnel within span of control, as needed.
• Maintain reasonable accessibility by phone for business purposes.
• Ensure an environment that emphasizes cooperation, communication, and teamwork with all departments.
• Support compliance with all internal procedures and regulatory requirements, including those associated with underage and intoxicated guests.
• Support current law and policy to provide a work environment free from illegal and discriminatory behavior.
• Promote and ensure the safety and security of all guests and employees.
• Complete job duties with minimal supervision, maintain acceptable attendance, and use appropriate judgment and decision-making skills.

Requirements:

• Must hold a valid gaming license in accordance with the Nebraska Racing and Gaming Commission regulations.
• Must complete all company-required training within designated time frames.
• Must obtain direct deposit within one week of start date.

Work Schedule:

Varies

Salary:

DOE