Digital Communications Specialist

5 days ago

Irving, Texas, United States Darling Ingredients Inc. Full time
Job Summary

Darling Ingredients Inc. is seeking a highly skilled and experienced Digital Communications Specialist to join our team. As a key member of our communications team, you will be responsible for managing our website content, analyzing performance metrics, and developing and executing a comprehensive social media strategy that aligns with our business goals and brand identity.

Key Responsibilities
  • Manage and maintain our external website content, ensuring it aligns with our brand messaging and design system.
  • Analyze and report on social media and website metrics, providing insights and recommendations for improvement.
  • Develop and implement a comprehensive social media strategy that drives engagement and aligns with our business goals.
  • Manage and maintain all social media accounts, ensuring content is regularly posted, optimized, and consistent.
  • Develop and oversee a social listening program to monitor and analyze online conversations and trends related to our company, its global brands, industry, and peers.
  • Stay up-to-date on the latest social media and website trends, tools, and best practices, serving as an advisor on social media and website content best practices across the organization.
  • Collaborate with internal and external teams to ensure consistent, cohesive messaging across digital channels.
  • Promote a positive company culture by creating and distributing content that highlights our company values and mission.
Requirements
  • Bachelor's degree in communications, public relations, journalism, marketing, digital media, or a related discipline.
  • Five years of experience in website content management, social media management, social listening, digital marketing, or a related field.
  • Strong understanding of social media platforms, including LinkedIn, Facebook, Instagram, and Twitter.
  • Exceptional writing and editing skills, with proficiency in AP Style.
  • Strong interpersonal and collaboration skills, with the ability to work effectively with stakeholders at all levels.
  • Ability to manage multiple projects and priorities in a fast-paced environment.
  • Strong analytical skills to interpret social media, social listening, and website metrics to make data-driven decisions.
Preferred Qualifications
  • Proficiency in social media management and social listening tools, such as Hootsuite, Buffer, and Sprout Social.
  • Experience with paid social media advertising and campaign management.
  • Knowledge of SEO, content marketing strategies, and social listening techniques.
  • Experience managing relationships with external vendors and internal clients.
  • Experience managing and maintaining websites, with a focus on website performance optimization and analytics.
Travel

10-20% travel required.

Darling Ingredients Inc. is an equal opportunity employer and gives consideration to qualified applicants without regard to race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.

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