Marketing Business Analyst
1 month ago
CAS is seeking a Marketing Business Analyst to join our team in Columbus, Ohio. As a key member of our Marketing team, you will be responsible for administering marketing applications, ensuring contract procurement, user support, product updates, and day-to-day operations. You will work closely with business and technology stakeholders to implement new solutions and updates, providing first and second-level problem resolution to end users. You will also be responsible for owning an applications library within marketing, ensuring thorough and current documentation of key information. Additionally, you will conduct reviews on business process and application utility across the suite of marketing applications, ensuring utility and value requirements are being reached. You will lead and manage change efforts for business process changes, leading to more efficient and value-driven results. You will partner with stakeholders to understand business needs and desired outcomes, serving as a subject matter expert (SME), super-user, and product evangelist for various applications across marketing and sales. As needed, you will provide data and metrics to compile reports from various applications to drive data-driven decisions.
Responsibilities
- Administer key marketing applications, ensuring contract procurement, user support, product updates, and day-to-day operations are in order.
- Work with business and technology stakeholders to implement new solutions and updates.
- Provide first and second-level problem resolution to end users.
- Own an applications library within marketing, ensuring thorough and current documentation of key information.
- Conduct reviews on business process and application utility across the suite of marketing applications, ensuring utility and value requirements are being reached.
- Lead and manage change efforts for business process changes, leading to more efficient and value-driven results.
- Partner with stakeholders to understand business needs and desired outcomes.
- Serve as a subject matter expert (SME), super-user, and product evangelist for various applications across marketing and sales.
- Provide data and metrics to compile reports from various applications to drive data-driven decisions.
Qualifications
- BA/BS degree in technology, marketing, or related field or equivalent combination of experience and certification in related discipline(s).
- Advanced degree preferred.
- 5 or more years of experience with using a sales or marketing tools such as Eloqua, Salesforce.com, Google Analytics, and/or any equivalent CRM, MAT, ERP, or digital marketing tool.
- Experience with ACS or CAS business data and strong knowledge of CAS customers and related account, contact, usage, and/or behavioral data.
- Understanding of CAS markets, solutions, and associated customer positioning is a plus.
- Demonstrated active problem-solving skills.
- Ability to take complex challenges and break them down to create and implement actionable plans.
- Highly developed collaboration, communication, and presentation skills.
- Ability to translate complex situations into understandable findings and actionable recommendations for business partners and leaders.
- Ability to adjust to change, deal with ambiguity, surmount barriers, and demonstrate a solutions-focused focus, with a passion for innovation, discovery, and continual improvement.
What We Offer
CAS offers a competitive salary and comprehensive benefits package, including a generous vacation plan, medical, dental, vision insurance plans, and employee savings and retirement plans.
Equal Employment Opportunity
CAS is an equal employment opportunity employer and welcomes applications from diverse candidates.
How to Apply
Interested candidates should submit their application through our website.
Contact Information
For more information, please contact our HR department at [insert contact information].
Disclaimer
CAS reserves the right to modify or withdraw this job posting at any time without notice.
Job Type
Full-time
Location
Columbus, OH
Job Type
Full-time
Location
Columbus, OH
Job Type
Full-time
Location
Columbus, OH
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