Communications and Public Relations Director

4 hours ago

Fort Myers, Florida, United States Finemark National Bank Full time
Job Summary:

The Communications and Public Relations Manager will oversee and produce a broad array of digital/print materials and communication that supports FineMark's high-quality brand, mission, and unique business model.

Key Responsibilities:
  • Plans, creates, and distributes promotional, informational, and educational content such as articles, brochures, branding books, flyers, client letters, statement inserts, monthly client newsletters, LinkedIn and other social media posts, and other communication to build FineMark's brand awareness and market presence.
  • Proactively promotes new services; changes to existing services; FineMark events and activities; corporate milestones, as well as time-sensitive client messages.
  • Reviews and edits client communications drafted by FineMark's compliance and/or operational departments before it is distributed to ensure it aligns with FineMark's culture and business model.
  • Works closely with Market Presidents to provide assistance with content and communications to increase brand awareness and promote market-related events or communication.
  • Manages and creates content for FineMark's website working closely with the Creative Marketing Manager and outside vendors.
  • Prepares and forwards press releases, arranges photography, and works with media to coordinate interview requests or press coverage.
  • Works closely with FineMark's Chief Investment Officer to review and promote the quarterly investment newsletter, as well as producing associated investment video calls for clients.
  • Prepares the quarterly shareholder letters and annual reports.
  • Responsible for media production to include serving as a professional moderator for both pre-recorded videos and live presentations for the benefit of clients and shareholders.
  • Produces FineMark's testimonial advertising to include working with the client, managing the written testimonial and arranging for photography.
Requirements:
  • Excellent verbal and written communication skills.
  • Extremely proficient with Microsoft Office Suite and desktop publishing software.
  • Excellent organizational skills and attention to detail.
  • Excellent planning and prioritization skills.
  • Ability to attend evening events and perform work occasionally outside of normal business hours.
Education and Experience:
  • Bachelor's degree in communications, marketing, public relations, or related field required.
  • A minimum of five years of experience in marketing, communications, or a related field required.
  • A minimum of four years of experience planning, creating, and distributing promotional content and client communications from concept to completion, especially as it relates to social media.
  • Prior management experience in a professional business environment preferred.
ADA Job Description:

The physical requirements and activities described herein are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Requirements.

This position primarily requires sedentary work; exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.

Sedentary work involves sitting most of the time. Walking and standing are required only occasionally.

Physical Activities.

The following physical activities are frequently required: talking is required to express or exchange ideas by means of the spoken word and hearing, with or without correction, is required to perceive the nature of sounds at normal speaking levels.

The use of fingers is frequently required to pick, pinch, type (e.g., keyboard) or otherwise work, primarily with the fingers rather than with the whole hand as in handling.

There is frequent repetitive motion which requires substantial movements (motions) of the wrists, hands, and/or fingers.

This position may occasionally require that a person climb, balance, stoop, kneel, crouch, crawl, reach, push, pull, lift, grasp and/or feel.

Visual Acuity Requirements.

Close visual acuity and the ability to adjust focus, with or without correction, are required to perform activities such as, viewing a computer monitor or written materials and documents; reading; writing; preparing and analyzing data and figures; transcribing; close visual inspection.

Some distance vision and color vision may be necessary.

Environmental Conditions.

A person is not substantially exposed to adverse environmental conditions and only exposed to moderate noise; they may occasionally work near moving mechanical parts or machinery such as a copier/printer.

FineMark National Bank & Trust complies with the Americans with Disabilities Act (ADA) and the Americans with Disabilities Amendments Act (ADAAA).

During the interview process, you may be asked questions concerning your ability to perform job-related functions.

As an equal employment opportunity (EEO) employer, FineMark National Bank & Trust adheres to a policy of making employment decisions without regard to race, color, religion, sex, national origin and status as an individual with a disability or protected veteran.

We assure you that your opportunity for employment with FineMark depends solely upon your qualifications.

FineMark is a Drug-Free Workplace. Before hire, drug tests are conducted for all positions. Drug and alcohol tests may be conducted during employment. You may request a copy of FineMark National Bank & Trust's Drug-Free Workplace Policy by contacting

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