Associate Director of Communications

3 weeks ago


Fort Lauderdale, Florida, United States Broward College Full time
Job Summary

This is a key leadership role that oversees and assists in the execution of strategies developed by the Public Relations and Communications department at Broward College. The successful candidate will play a crucial role in developing and implementing multi-faceted communications programs to build and strengthen the College's reputation as a leader and authoritative voice in fields that generate enrollment and other identified metrics of success.

Key Responsibilities
  • Develop and implement a strategic communications plan to support the organization's mission, goals, and objectives.
  • Build and foster collaborative relationships with other departments within the College to stay informed and abreast of new initiatives, programs, and grants.
  • Develop a variety of written content, including speaking points, speeches, Op-Eds, news releases, feature stories, and copy for publications.
  • Establish and oversee departmental systems for maintaining and archiving press clippings.
  • Prepare summary reports for all communications, events, and social media efforts.
  • Pitch stories for distribution/publication and contribute stories and photos to the College's website and publications.
  • Act as a back-up public information officer, assisting in responding to requests for information from the media.
Requirements
  • Bachelor's degree in communications, journalism, or a related field from an accredited college or university.
  • Four years of communications, public relations, or related experience.
  • Strong interpersonal skills for direct connection with key stakeholders internally and externally.
  • Ability to think strategically and execute strategies based on action plans, and strong organizational skills.
  • Knowledge of the College's structure, policies, and practices, and the impact on own area.
Preferred Qualifications
  • Serving in a communications role in a public organization.
  • Public Relations Society of America certification (APR).
  • FEMA Certification for Public Information (Basic, Advanced PIO).
  • Certification in emergency/crisis communications (NIMS, ICS, etc.).
Competencies
  • Respect for Others.
  • Teamwork.
  • Flexibility & Adaptability.
  • Technical Expertise.
  • Continuous Improvement & Quality Service Orientation.


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