Vice President of Communications and Development

7 days ago

Rochester, New York, United States DePaul Full time
About the Role

We are seeking an accomplished communications and development leader to join our team at DePaul. As Vice President, Communications and Development, you will be responsible for leading strategic planning and outreach to support the achievement of long-term goals while increasing brand loyalty and visibility.

Key Responsibilities
  • Lead strategy and development for all internal and external marketing, communication, public relations, advertising, and advancement initiatives.
  • Maintain leading-edge relevance with emerging resources in a changing marketing/communications landscape.
  • Ensure consistency with brand messaging and graphic presentation for internal and external audiences.
  • Drive effective, integrated communications strategies that result in brand awareness and an impactful, differentiated story.
  • Oversee messaging to ensure its accuracy and appropriateness for the target audience.
  • Provide counsel on messaging and relationship-building to ensure accurate delivery across pertinent platforms.
  • Work with senior leadership to help set direction, problem-solve, and champion the brand while helping advance the agency's business plan.
  • Strategize and develop executive communication with employees, the Board of Directors, clients, donors, funders, supporters, media outlets, and the community.
  • Provide consultation on community relations issues and crisis communication.
  • Oversee the development and creative direction of collateral and publications, including elements of copywriting, editing, proofreading, and design.
  • Oversee new media, including social media, the DePaul Blog, Google Ads, Google My Business, Google Maps, website development, and management of several websites.
  • Includes search engine optimization (SEO) and maintaining relevance with industry trends.
  • Direct all advancement initiatives, including the annual appeal, grant proposals, memorials, and honorariums, gifts-in-kind, stewardship, and special events.
  • Oversee solicitation and preparation of grant proposals to secure additional sources of funding and grow and enhance the mission and service offerings of DePaul.
  • Oversee the establishment and maintenance of market/customer research information for development and marketing/prospecting initiatives.
  • Oversee the development and maintenance of comprehensive project schedules, including tracking progress, editorial calendar, project pipeline planning and management, and ensuring adherence to project intake process, procedures, and budget.
  • Lead the employee team and leverage their capabilities to empower and support them in the successful delivery of their roles.
  • Attends administrative meetings and serves on committees.
  • Oversees relationships with pertinent consultants and vendors.
Requirements
  • Bachelor's degree in communications, marketing, public relations, advertising, or related field.
  • Five plus years of experience collaborating with and leading a team of communications and development professionals with the ability to strategically align initiatives with business goals and budgets.
  • Experience working with a portfolio of service lines and service in the non-profit arena.
Preferred Qualifications
  • Superior written, verbal, interpersonal, presentation, and active listening skills with the ability to cultivate strategic partnerships and collaboration.
  • Skilled in creating executive-level strategic communication involving detailed subjects and persuasive content for stakeholders.
  • Significant experience in advancement program development, including annual appeal, special events, grant research and writing, and stewardship.
  • Proven extensive experience with strategic oversight of public and media relations, marketing and advertising campaigns, collateral and publication development, social media, website management, SEO, market research, AV production, and with CRM platforms and fundraising tools.
  • Background in advancement, grant writing, stewardship, and special events planning.
  • Demonstrated experience with creative direction, including graphic design and typography. Familiarity with Adobe Creative Suite a plus.
  • Proven project and budget management skills.
  • Deep understanding of both traditional marketing/communications programs as well as modern, digital integrated campaigns.
About DePaul

DePaul is an Equal Opportunity Employer, and as such affirms the right of every person to participate in all aspects of employment without regard to gender, race, color, religion, national origin, ancestry, age, marital status, sexual orientation, pregnancy, disability, citizenship, military or veteran status, gender expression, and/or identity, or any other status or characteristic protected by federal, state, or local law.

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