Senior Director of Growth Marketing

17 hours ago


Baltimore, Maryland, United States Veralto Full time
About the Role

The Senior Director of Growth Marketing is responsible for developing and executing a comprehensive growth marketing strategy to drive business growth and customer acquisition. This role will lead a team of marketing professionals to analyze customer insights, develop data-driven marketing plans, and optimize campaigns across multiple channels.

Key Responsibilities
  • Develop and execute a growth marketing strategy to drive business growth and customer acquisition
  • Lead a team of marketing professionals to analyze customer insights and develop data-driven marketing plans
  • Optimize campaigns across multiple channels, including paid advertising, social media, email, and more
  • Collaborate with cross-functional teams to ensure alignment and effective execution of marketing strategies
  • Stay up-to-date with industry trends and emerging opportunities to drive growth and innovation
Requirements
  • Bachelor's degree in Marketing, Business, or Communications (Master's preferred) with 10+ years of leadership and marketing experience
  • Proven track record of developing and executing successful marketing campaigns across multiple channels
  • Strong experience in leading diverse marketing teams and managing large, complex budgets
  • Deep understanding of MarTech and AdTech solutions with a data-driven approach to problem-solving
  • Ability to balance strategic vision with attention to detail and align brand strategy with business goals
About Veralto

Veralto is a global leader in essential technology solutions, committed to equal opportunity and diversity. We value the unique perspectives and attributes of our associates, customers, and shareholders. Our mission is to make water analysis better, faster, simpler, and more informative. We ensure water quality for people around the world and empower our associates to make an immediate, measurable impact on a global scale.



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