Director of Alternatives Business Development
1 week ago
At BNY Mellon, we're at the forefront of global financial services. Our 50,000+ employees worldwide bring diverse perspectives to create innovative solutions for our clients, making a positive impact on businesses, communities, and individuals globally. We strive to be leaders in the industry, recognized for innovation and inclusivity. Through unique ideas and talents, together we make money work for the world – that's what #LifeAtBNY is all about.
We're seeking an experienced professional for the role of Head of Alternatives Marketing to join our Segment Marketing team in New York City (Hybrid). This exciting opportunity will enable you to make a significant impact in various ways:
Key Responsibilities:- Develop and implement a comprehensive marketing strategy for the alternatives segment, aligning with the firm's overall business objectives.
- Lead the development of tailored messaging and value propositions that resonate with both GPs and LPs in alternatives.
- Establish and enhance the firm's brand presence in the alternatives market, building credibility and awareness through white papers, webinars, industry reports, and case studies, positioning the firm as a thought leader.
To succeed in this role, we're looking for professionals with:
Requirements:- 15+ years of client and product marketing experience.
- Experience with B2B and B2B2C marketing programs.
- A highly analytical mindset and attention to key metrics.
- The ability to run experiments and continuous testing to optimize performance.
- An agile approach to growth marketing and the ability to navigate ambiguity.
- A track record of professional and academic success.
- Experience in building, leading, and motivating teams while collaborating in a matrixed organization.
We offer highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. You'll have access to flexible global resources and tools to support your life's journey, including generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
As an Equal Employment Opportunity/Affirmative Action Employer, we welcome applications from underrepresented racial and ethnic groups, females, individuals with disabilities, and protected veterans.
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