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Digital Media Specialist

2 months ago

Milwaukee, Wisconsin, United States Brady Full time
About the Role

We are seeking a highly skilled Paid Search Associate to join our performance marketing team. This individual will work closely with our paid media manager and other team members to drive business growth through data-driven marketing strategies.

Key Responsibilities
  • Generate regular reports on campaign performance, including key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS).
  • Manage paid search/PPC campaign optimizations and identify growth opportunities.
  • Create and monitor split tests to determine winning ad copy and strategies.
  • Track campaign pacing and performance, ensuring accurate and timely delivery of budget.
  • Partner with marketing team members to develop and execute integrated campaigns across channels.
  • Stay on top of the ever-changing digital marketing landscape, industry news, and emerging technologies.
  • Assist with SEO/SEM, database marketing, social media, content, and display advertising campaigns.
Requirements
  • Bachelor's degree in communications, marketing, business, or a related field.
  • Minimum 1 year of experience in digital media.
  • Ability to understand and manipulate data using Excel or Google Sheets.
  • Excellent verbal and written communication skills.
  • Excellent attention to detail and organizational skills.
  • Experience working with big data sets.
  • Experience with Adobe Analytics or Google Analytics, Google Ads & Bing Ads, and Amazon Ads.
  • Self-starter with the ability to work cross-functionally.
  • Ability to handle multiple tasks and prioritize accordingly.
About Brady

Brady is a global leader in safety, identification, and compliance solutions for a diverse range of workplaces. We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace, and more. As a company, we value innovation, collaboration, and inclusivity, and we strive to foster an environment where diverse talent can learn, grow, and succeed.

Why Work at Brady?

A career at Brady means working for a global company that has thrived for over 100 years, with a culture that encourages collaboration and innovation. We offer competitive pay and great benefits, as well as opportunities to give back to the community through our charitable contributions and volunteer programs.