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Digital Media Strategist

1 month ago

Milwaukee, Wisconsin, United States Nelson Schmidt Inc. Full time
Job Title:

Digital Media Strategist

Job Summary:

Nelson Schmidt Inc. is seeking a highly skilled Digital Media Strategist to join its team. The ideal candidate will have a deep understanding of digital media, Google Adwords, and Google Analytics.

Key Responsibilities:
  • Develop and present sophisticated media plans and buys consisting of multiple online channels.
  • Establish KPIs and other success metrics to effectively perform analysis of digital media campaigns.
  • Promote team building and share digital best practices/learnings with other planning team members.
  • Collaborate with the media department and account teams to develop and analyze cross-platform media opportunities.
  • Stay informed of relevant issues affecting the advertising industry and the clients' specific industries.
  • Meet with department peers to discuss innovation and best practices.
  • Provide executive summaries, analysis, and recommendations for dashboard reporting and present findings to clients and AEs.
  • Manage client deliverables for creative, tracking, and payment.
Requirements:
  • Minimum 2-4 years of relevant media experience with at least 2-3 years digital advertising experience.
  • Deep understanding of digital media, Google Adwords, and Google Analytics.
  • Experience with various reporting tools and systems.
  • Strong quantitative and analytical skills.
  • Ability to foster productive relationships with internal and external business partners.
  • Strong team player with excellent interpersonal and communication skills.
  • Detailed knowledge of the trends and technologies influencing the online advertising industry.
  • Excellent attention to detail; exceptional technical and problem-solving skills; strategic mindset.
  • Strong project management skills.
  • Solid understanding of Excel, Word, and PowerPoint.
  • Undergraduate degree required.
Benefits:

Nelson Schmidt Inc. offers excellent salary and benefits, including health, dental, life, and disability insurance, 401(K) plans, paid vacation, and flexible work arrangements.