Digital Marketing Coordinator

3 days ago

Milwaukee, Wisconsin, United States Marcus Performing Arts Center Full time
Job Title: Digital Marketing Coordinator

Job Summary:

The Digital Marketing Coordinator will play a key role in implementing and executing marketing strategies for digital platforms, including venue website and email campaigns. This position will oversee asset content management, website data analytics and reporting, as well as ongoing website improvements. Collaboration with cross-functional team members and external partners will be essential in achieving these goals.

Key Responsibilities:

  • Create or update new or existing assets for digital and traditional marketing channels, including social media graphics, asset management, and implementation on the website, email newsletters, website graphics, and print materials to drive ticket sales.
  • Ensure all materials maintain cohesive branding and design in accordance with the brand guidelines.
  • Monitor and analyze digital marketing performance using tools such as Google Analytics, social media insights, and email marketing metrics.
  • Create shareable content appropriate for specific networks to foster center or brand awareness and engagement and support the overall content marketing strategy.
  • Explore opportunities to improve content on the website to maximize visibility and engagement, improve content performance, and align with tactics from other channels (e.g., email) to ensure optimal user experience.
  • Responsible for managing and analyzing back-end social media and digital analytics.
  • Work with the marketing team, Ticketmaster, and agency partners to establish best practices around use of data and analytics to inform marketing and campaign effectiveness.
  • Develop and implement paid social media advertising campaigns, monitor performance, and create reports on campaign effectiveness to drive ticket sales.
  • Routinely audit existing website content for accuracy and effectiveness, optimizing load speeds, debugging pages, and fixing broken links/images.
  • Obtain customer journey information from Ticketmaster, including subscriptions, series, group, and other ticketing event information to drive campaigns.
  • Execute and optimize customer-facing email marketing campaigns (e.g., OnSale, Know Before You Go, Guest Surveys, and follow-up emails).
  • Intake, manage, and fulfill requests from internal and external stakeholders for new web pages and/or updates to existing content.
  • Create and maintain a comprehensive content calendar to plan and schedule posts, campaigns, and events effectively. Ensure the calendar aligns with our strategic goals and social media strategy.
  • Manage the storage, organization, and design iterations for all internal and external digital marketing efforts, including email, website, videos, and social media.
  • Prepare regular reports and provide actionable insights to the team.
  • Work across departments to develop the content calendar to ensure marketing and promotion of key messages.
  • As needed, attend events to capture and share real-time updates on the organization's social media platforms.

Qualification Requirements:

Education and Experience:

  • Minimum of 3-5 years' experience in digital marketing, analytics, marketing campaign management.
  • Proficiency in Adobe Creative Suite applications, including InDesign, Illustrator, and Photoshop.
  • Excellent writing, editing, and communication skills with a keen eye for detail.
  • Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and photo editing software (e.g., Adobe Photoshop, Lightroom).
  • Proficiency with the Adobe Creative Cloud and WordPress.

Knowledge, Skills, and Abilities:

  • A commitment to the arts and arts education.
  • Ability to be appreciative of diverse perspectives and a commitment to the organization's initiatives regarding racial equity, diversity, and inclusion (REDI).
  • Strong analytical skills and understanding of digital metrics and KPIs.
  • Experience with campaign tracking software like Sprout Social.
  • Ability to develop and manage brand campaigns with a focus on social media/digital channels.
  • Creative and detail-oriented with a passion for engaging content creation.
  • Ability to work independently, manage time effectively, and meet deadlines.
  • Excellent organizational and project management skills.
  • Team player with the ability to manage multiple projects, prioritizing effectively to achieve maximum efficiency and successful outcomes.
  • Graphic design and video editing skills are a plus.
  • Must be able to work a flexible schedule that may include evenings, weekends, and/or holidays based on occasion.

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