Revenue Growth Manager
4 weeks ago
Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. We are looking for a Revenue Growth Manager to join our global Small and Medium Customers (SMC) organization.
This role will lead and launch high-growth agency programs to serve Snap's global SMC audience and drive retentive revenue growth in priority business segments. The ideal candidate will have experience owning revenue targets and leading go-to-market initiatives, with a proven track record in problem solving, scaling, and leading growth initiatives.
The successful candidate will develop, deploy, and scale global agency programs that address the needs of SMCs in their segment - via a test and iterate framework. They will set and own strategic go-to-market roadmaps, with clear resourcing and support from a wide array of cross-functional groups (Marketing, Operations, Product, Engineering, Advertiser Support, and Data Analytics).
Key Responsibilities- Be the single-threaded accountable owner for retentive revenue growth from multiple SMC segment(s) globally
- Build program strategy to drive business growth with end-to-end ownership from ideation to goal attainment
- Develop business plans, customer and market insights, and analyze program effectiveness
- Plan, test, and scale programs to grow adoption of business solutions across Snap's platforms
- Own relationship, strategy, and roadmapping with relevant product and engineering teams, supporting small and mid-market revenue and retention efforts
- Define and own segment-specific vision and solutions + service-levels needed to grow relevant outcomes for SMCs in that segment
- Establish performance measurement criteria and KPIs to track against business growth goals
- Lead global, cross-functional teams including sales, marketing, operations, data science, and product to drive program execution
- Present results and recommendations based on program performance
- Drive communication and influence a broad range of stakeholders including executives
- Experience developing strategies and playbooks for launching new products or programs, especially into SMC or high-growth consumer areas
- High comfort with and passion for data-driven decision making
- Proven track record in driving programs that are multi-geography, and complex in nature
- Experience simplifying complexity and effectively communicating with business and technical executives, as well as external stakeholders
- Expertise in identifying and resolving hard trade-offs; often spanning multiple quarters
- Experience or familiarity in working with the media or digital advertising industry
- Ability to influence and drive change among partner teams and leadership, in service of building new approaches and shifting the daily behaviors of a team
- Proficiency in presentation skills and comfort presenting to and communicating with senior leadership
- BS/BA degree or equivalent years of experience
- 10+ years experience in sales, consulting, corporate strategy, services, data analytics, marketing, or product/growth areas
- Adept at influencing product teams in building solutions for specific segments of customers (SMB or consumer space)
- Experience leading cross-functional teams to launch new products/programs and drive results, in a rigorous KPI-driven setting
- Proven track record in problem solving, analytical thinking, and driving strategies that are data-driven and people-informed
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