Senior Vice President of Brand and Product Research
23 hours ago
LSG, an impact agency specializing in brand building, corporate reputation management, and public affairs, is seeking a senior vice president to join its strategic insights team to play a central role in its rapid growth. The senior vice president will serve as a senior campaign manager and brand and product strategist for new and existing LSG clients.
Key Responsibilities:
- Lead the development of brand and product research studies on behalf of clients working to achieve business goals.
- Provide counsel to senior executives in a client or corporate communications setting.
- Manage the execution of all stages of quantitative and qualitative brand, advertising, and product research studies.
- Conduct qualitative and quantitative analysis, identify insights and opportunities, and develop recommendations that inform key business, marketing, or product decisions.
- Maintain deep, trusted relationships with clients and communicate research findings and messaging recommendations in clear, concise, and compelling ways.
- Oversee client teams, ensuring proper staffing, providing guidance and coaching, and driving excellent work product and client deliverables.
- Lead the growth of LSG's brand and product research offering, including developing key services and capabilities, identifying cross-sell opportunities, and reinforcing positioning as a thought and industry leader.
- Drive and support new business development, including developing campaign ideas, drafting proposals, and participating in pitches.
Qualifications:
- 10-12 years of marketing and/or quantitative and qualitative research experience with a proven track record in brand and product research.
- Experience leading the development of brand and product research studies on behalf of a company or client working to achieve business goals.
- Experience providing counsel to senior executives in a client or corporate communications setting.
- Ability to lead teams in a fast-paced, demanding environment, providing feedback and professional development while also motivating.
Salary Range: $135k-$250k
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