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Digital Banking Content Strategist

2 months ago

Atlanta, Georgia, United States Backbase Full time
{"title": "Senior Content Marketing Specialist", "description": "Unlock the Power of Digital Banking Content

At Backbase, we're on a mission to empower financial institutions to thrive in a digital-first world. As a Senior Content Marketing Specialist, you'll be the driving force behind our content strategy, crafting compelling narratives that engage, educate, and convert our target audience.

Key Responsibilities
  • Develop and execute a content strategy that supports and amplifies our overall marketing goals
  • Own and lead the campaign development and execution
  • Develop personas and optimize the customer journey
  • Create an integrated campaign strategy for the Top, Middle, and Bottom of the Funnel
  • Account Based Marketing
  • Liaise with regional marketing leaders on the design of your campaign roadmap and ensure the adoption of the campaigns in region
  • Liaise with regional sales teams to tailor campaigns
  • Data and performance management
Requirements
  • Deep knowledge of the digital banking space and personas we target
  • Produce high-quality, engaging content for a variety of channels
  • Collaborate with the product, sales, and marketing teams to create compelling content
  • Manage the content calendar, ensuring a consistent flow of fresh and relevant content
  • Analyze content performance metrics and use insights to optimize our content strategy
  • Lead SEO/SEM content strategies to improve organic search visibility and traffic

We're looking for a self-motivated, detail-oriented, and results-driven individual with a passion for digital marketing. If you're up for the challenge, let's connect

", "lang_code": "en-US"}