Marketing Operations Data Analyst
4 weeks ago
As a Marketing Operations Data Analyst at Glow Networks, you will play a crucial role in developing clear and concise data definitions, sources, and uses for Campaign and Solutions Strategists. Your expertise in data discovery and orchestration will enable you to maintain comprehensive documentation of data sources, definitions, and audience options, providing searchable release notes and updates to keep users informed and up-to-date.
Key Responsibilities
Develop and maintain data definitions, sources, and uses for Campaign and Solutions Strategists
Collaborate with strategy and data teams to identify valuable audience options and continuously improve and educate on audience menu options
Oversee data investigations and create audiences using data enablement tools and send pipelines of data to 3rd party marketing tools
Partner with stakeholders to define requirements, establish priorities, and mitigate risks to project deliverables
Educate and provide guidance to business stakeholders on how best to harness available data in support of business needs, make recommendations, and provide alternatives to meet business needs
Develop a deep understanding of our Small Business customer data set, including Intuit's business data about our customers, user-entered data, and 3rd party data
Requirements
Bachelor's degree in computer science, Information Technology, or related field
3+ years of marketing operations experience
Strong SQL skills
Experience with Customer Data Platforms (CDPs)
Strong data discovery and data orchestration background
Excellent communication and collaboration skills with both technical and non-technical functions
Detail-oriented with the ability to manage multiple projects simultaneously
Strong problem-solving and analytical skills
Experience with marketing automation tools such as Eloqua, Braze, Adobe Experience Platform a plus
Ability to work independently and as part of a team
What We Offer
Glow Networks is committed to providing a dynamic and supportive work environment that fosters growth and development. As a Marketing Operations Data Analyst, you will have the opportunity to work with a talented team of professionals who are passionate about delivering exceptional results. We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.
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