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Marketing Category Manager
2 months ago
The role involves overseeing the designated marketing therapeutic categories and/or products at a regional level, developing category initiatives, and ensuring the effective execution of these plans.
Key Responsibilities:
- Contributes to the development and execution of the Product Categories' strategy to align with the company's overall objectives.
- Assists in crafting and enforcing Brand policies, processes, and procedures to meet all necessary regulatory and procedural standards.
- Engages in the formulation of the Brand budget and tracks financial performance against the budget to ensure consistency.
- Directs the daily operations of Brand plan execution by fostering collaboration, guiding teams, and aligning with various stakeholders to achieve optimal performance standards.
Performance Metrics:
- Recognized contribution to the development of Product Categories' strategy and direction.
- Acknowledged involvement in the establishment of policies, processes, and procedures.
- Financial performance relative to budget.
- Achievement of high performance standards and seamless daily operations.
Job Specifics:
- Oversees the execution of the Products Category function plans, ensuring adherence to company regulations and policies.
- Develops the Marketing function's operational plan for products across the region; assigns tasks, monitors workflow, evaluates methods, and directs activities to align with departmental objectives.
- Proposes initiatives that enhance the effectiveness of the Products Category function.
- Ensures that work activities meet established performance targets and advises the supervisor on necessary actions.
- Achieves sales objectives for strategic product categories.
- Provides training to team members to enhance their skills as needed.
- Facilitates communication with relevant departments to support the company's short and long-term goals.
- Monitors the implementation of marketing plans for the categories.
- Cultivates relationships and partnerships with key opinion leaders and manages communications with medical advisors on behalf of the company.
- Manages marketing expenditures for the relevant category.
Communication & Collaboration:
Internal Stakeholders:
- Local Sales Teams
- Regulatory Affairs
- Finance and Budgeting
- Commercial Excellence
- Intellectual Property
- Travel & Event Management
External Stakeholders:
- Research Firms
- Licensing Partners
- Advertising Agencies
- Event Management Companies
- Third-party Distributors
- Key Opinion Leaders, Medical Societies, Advertising Agencies
Qualifications:
- Bachelor's degree in Pharmacy.
Experience:
- 6 to 9 years of total professional experience.
- 2 to 3 years in a marketing role, preferably within oncology, immunology, or biotechnology.
Skills:
- Change Management
- Problem Solving
- Presentation and Communication Skills
- Creativity
- Negotiation Skills
Behavioral Competencies:
- Initiative & Results Orientation
- Change & Innovation
- Communication & Influence
- Problem Solving & Decision Making
- Planning & Organization
Functional Competencies:
- Client Prospect Knowledge
- Brand Knowledge
- Brand Positioning
- Presentation Skills
- Policies, Procedures & Work Methods
This job has been sourced from an external job board.