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Corporate Events Strategist

2 months ago

Nashua, New Hampshire, United States BAE Systems USA Full time
Job Description

You don't see it, but it's there. Our employees work on the world's most advanced electronics – from saving emissions in the City of Lights to powering the Mars Rover to protecting the F-35 fighter jet. At Electronic Systems (ES), you'll be among the brightest minds, working on the aerospace and defense industry's most difficult problems. Drawing strength from our differences, we're innovating for the future. And you can, too.

In this role, you will drive strategic storytelling at corporate industry events in the United States and around the world. You will be responsible for the strategic planning and execution of BAE Systems ES' marketing communications activities to promote the products, capabilities, and successes of a global organization of more than 16,500 employees with sales exceeding $6B. Partnering with key stakeholders, you will build an in-depth knowledge of the organization's technology, innovation, and culture to inform critical projects and campaigns. As a trusted advisor, you will create, drive, and oversee strategic, integrated event plans to ensure message alignment, generate leads and increase return on investment in support of business priorities.

Key Responsibilities:
  • Work closely with leadership and business development across ES businesses to develop measurable exhibition strategies for key capabilities and technologies in support of the brand, strategy, and business and growth objectives.
  • Lead the planning and implementation of integrated marketing plans for exhibitions across ES businesses, working closely with business development, government relations, media, and other functional teams.
  • Implement the corporate identity and branding standards for exhibitions across the ES business.
  • Collaborate with internal graphic designers, web developers, and video teams to create impactful marketing materials for exhibitions.
  • Manage, coordinate, and support the development of key messages and social media content to promote company exhibitions with external audiences.
  • Develop marketing content and provide strategic communications counsel and guidance to senior leadership for external engagements such as speaking opportunities at industry events.
  • Drive collaboration across a matrixed team of diverse Communications professionals.
  • Provide strategic communications counsel and guidance to senior leadership.
  • Develop and track analytics in support of functional and business objectives.
  • Collaborate with other business segments and BAE Systems, Inc. headquarters teams on joint exhibitions.
  • Monitor the competitive environment to proactively identify trends and potential issues for sector, campaign, and communications leaders and teams. Recommend and support solutions.
  • Report to the Manager of Marketing & Tradeshows and be a key member of the Marketing & Tradeshows team in BAE Systems' ES sector.

Because this role involves a combination of independent and collaborative work, this position can be conducted 100% remotely.

Requirements:
  • Bachelor's degree in Communications, Journalism, English, or Marketing and at least 8 years of experience in a communications discipline (or equivalent combination of education and experience).
  • Strong writing and verbal communications skills.
  • Strong project and event management skills.
  • Strong relationship building, negotiation, time management, and influencing skills.
  • Established business acumen.
  • Demonstrated track record of leading enterprise-level communications projects, events, and campaigns.
  • In-depth knowledge of modern communications tactics, media, procedures, and concepts.
  • Must be a networker, collaborator, and motivator with a strong desire to learn and grow.
  • Must work collaboratively and act as one team by supporting others to achieve our vision and fulfill our missions.
  • Ability to simultaneously initiate, prioritize, and coordinate multiple tasks in a fast-paced environment.
  • Proficiency in all MS Office programs.
Preferred Qualifications:
  • Defense or high-tech industry event management and marketing experience preferred.
  • Exposure to Salesforce or other customer relationship management (CRM) platforms.
  • Exposure to Pardot or other marketing automation platforms.