Media Relations Specialist

2 weeks ago

New York, New York, United States Helen Keller International Full time
Job Title: Media Relations Manager

Helen Keller International is seeking a highly skilled Media Relations Manager to join our Marketing and Communications team. As a key member of our team, you will play a crucial role in implementing our thought leadership strategy and securing prominent media placements and key speaking engagements.

Key Responsibilities:
  • Develop and pitch compelling stories to media outlets and write and distribute press releases to generate media coverage and increase Helen Keller's visibility.
  • Partner with program and country colleagues to source and develop content that illustrates the effectiveness, evidence-base, and impact of Helen Keller's work.
  • Cultivate and sustain relationships with key media contacts, including journalists, editors, and producers, and conference and event leads.
  • Coordinate media opportunities, including events, field trips, interviews, and filming engagements.
  • Monitor media coverage and trends, report on results to internal stakeholders, and suggest ways to evolve our stories to gain traction in a changing environment.
  • Prepare and support thought leaders with speaking engagements, including interviews, presentation review, messaging, and talking points, and media coaching as needed.
  • Co-manage contracted agency with Director and shape scopes of work and RFPs for new contractual relationships, as needed.
  • Identify, evolve, and help ideate future Big Ideas to be tested.
Qualifications and Competencies:
  • Education: Degree in communications, journalism, public relations, or related field preferred.
  • Experience: 6-8 years of media outreach experience, preferably within a global public health organization or nonprofit, or equivalent combination of education and experience.
  • Superior English language writing, editing, and proofreading skills, with focus and experience in synthesizing complex content into essential, compelling messages for global citizens, journalists, and prominent global media outlets.
  • Excellent relationship building skills, including working with colleagues across different countries, time zones, and disciplines.
  • Proven experience and ability to secure prominent media coverage, effectively prepare colleagues for media opportunities, knowledge of global media outlets and trends.
  • Ability to independently problem solve and drive your own work across multiple fast-moving projects in a globally dispersed organization with effective prioritization.
  • Highly computer literate with demonstrated proficiency with the types of software required for the responsibilities above.
  • Collaborative, flexible, and solution-oriented, with an ability to maintain balance when under stress.
  • Demonstrable respect for all persons, regardless of religion, ethnicity, class, or gender, with a high comfort level working in a diverse environment with a demonstrated commitment to high professional ethical standards.
  • Ability and willingness to flex work hours to accommodate multiple time zones, with core work hours expected to follow Eastern Time (US).
  • Personal commitment to Helen Keller's mission and the values embodied by our namesake and co-founder: integrity, rigor, courage, and compassion.
  • Proficiency in French is a plus.

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