Marketing Operations Specialist

2 weeks ago

Arlington, Virginia, United States The Health Management Academy Full time
About The Health Management Academy

We are a dynamic organization that brings together health system leaders and innovators to address industry challenges and opportunities. Our mission is to cultivate peer networks, understand strategic trends, establish pragmatic partnerships, and develop next-generation leaders.

As a member-centric, creative, and collaborative workforce, we offer significant opportunities for growth and development. If you are interested in contributing to a fast-paced marketing environment while deeply influencing top leaders and institutions in healthcare, we encourage you to explore this opportunity.

Job Summary

The Marketing Operations Manager, reporting to the Sr. Director of Demand Generation, plays a crucial role in supporting and enhancing the efficiency and effectiveness of our marketing initiatives. This role is responsible for managing day-to-day marketing operations, including the maintenance and optimization of marketing automation platforms, data integrity, and cross-functional coordination.

Key Responsibilities
  • Marketing Automation: Ownership and optimization of marketing automation platforms (e.g., Marketo, HubSpot) to streamline processes, nurture leads, and enhance overall marketing effectiveness.
  • Campaign Execution: Collaborate with the marketing team to plan, execute, and monitor multi-channel marketing campaigns, leveraging marketing automation tools to automate workflows, track engagement, and drive results.
  • Data Management: Ensure email data integrity and cleanliness within marketing automation systems, including segmentation, and data hygiene practices to support targeted and personalized marketing efforts.
  • Project Management: Lead and coordinate various marketing projects from inception to completion, including campaign launches, website updates, content creation, and event promotions, ensuring timely delivery and adherence to project timelines and budgets.
  • Process Improvement: Identify opportunities to streamline and optimize marketing processes, workflows, and procedures, leveraging automation and technology to improve efficiency and effectiveness.
  • Reporting and Analysis: Generate reports and analyze communication performance metrics to evaluate campaign effectiveness, identify trends, and make data-driven recommendations for optimization and improvement.
  • Cross-Functional Collaboration: Work closely with internal teams such as Marketing, Member Development, and Content teams to ensure alignment and integration of marketing initiatives with overall organizational objectives.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
  • 5+ years of experience in marketing, with at least 2 years in an operational role
  • Adobe Certified Expert (Former Marketo Certified Expert); certified in the last 2 years
  • Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders.
  • Proficiency in CRM systems, and other relevant tools or integrations
  • Experience in the healthcare industry or a related field is a plus.
Interpersonal Skills & Attributes
  • Demonstrate the ability to inspire and motivate team members, providing clear direction and leading by example in a fast-paced marketing environment.
  • Exhibit strong verbal and written communication skills, effectively articulating ideas, presenting strategies, and engaging stakeholders at all levels of the organization.
  • Foster collaboration and teamwork across departments and functions, building strong relationships and influencing outcomes through collaboration.
  • Cultivate and maintain positive relationships with internal and external stakeholders, including vendors, partners, and clients.
  • Adapt to change and uncertainty, quickly pivoting strategies and priorities in response to evolving business needs and market dynamics.
  • Analyze complex issues, identify root causes, and develop practical solutions to overcome challenges and achieve objectives.
  • Demonstrate a strategic mindset, analyzing data and developing innovative strategies that drive business results and contribute to organizational goals.
  • Make informed decisions based on data, insights, and a comprehensive understanding of business priorities and objectives.
  • Exhibit high emotional intelligence and interpersonal awareness, understanding and empathizing with the perspectives and needs of others, navigating interpersonal dynamics, and building consensus.
  • Uphold strong ethical standards and integrity, committed to the organization's values and principles in all interactions and decision-making processes.
  • Possess excellent time management and organizational skills, prioritizing tasks, managing multiple projects simultaneously, and meeting deadlines in a fast-paced environment.
  • Maintain resilience and perseverance in the face of challenges and setbacks, maintaining a positive attitude and keeping team members motivated and focused on achieving goals.
Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is required to talk and hear. Specific vision abilities required by the job include close vision, and distance vision, and the ability to work with screens or monitors for prolonged periods of time. This position is primarily a sedentary job where the team member will be seated for the majority of the day.

Notice of Equal Opportunity Employment

The Health Management Academy is committed to providing equal employment opportunity to all persons regardless of age, color, national origin, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, THMA will provide reasonable accommodations for qualified individuals with disabilities. THMA's goal is for our people to reflect the communities in which we live and serve and to ensure representation of women, people of color, veterans and individuals with disabilities in our organization.

Compensation

Starting salary of $100,000 per year plus benefits.

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