Digital Media Specialist

4 weeks ago


McAllen, Texas, United States ENTRAVISION-TEXAS GP LLC ET AL Full time
Job Summary

ENTRAVISION-TEXAS GP LLC ET AL is seeking a skilled Digital Media Specialist to join our team. As a Digital Media Specialist, you will be responsible for managing and optimizing digital campaigns across various platforms, including CTV, Pre-Roll Video, Digital Audio, and Display. You will work closely with our sales and account management teams to develop campaign strategies and budgets that meet client goals and objectives.

Key Responsibilities

Strategize, execute, and manage client campaigns, including trafficking, in-flight optimization, and post-campaign analysis.
Continuously measure and optimize campaign performance, establishing benchmarks and recommending future tests.
Develop campaign strategies to support and achieve client business objectives.
Utilize platforms to prepare reports and communicate campaign performance to clients.
Collaborate with sales teams to validate insertions orders, follow up on missing assets, report on campaign delivery, optimizations, and billing.

Requirements

BA degree in marketing, business, or equivalent work experience.
At least 2-3 years of work experience in digital campaign management or related fields.
Knowledge of digital ad ecosystem and familiarity with ad platforms and tools, such as The Trade Desk, AppNexus, Google DV 360, Google Tag Manager, and Google Analytics.
Ability to work independently, with excellent attention to detail, and under pressure, prioritizing projects effectively.
Team player with a strong work ethic and commitment to delivering high-quality results.

What We Offer

Competitive salary and benefits package.
Opportunity to work with a fun-loving and energetic team.
Professional development and growth opportunities.
Collaborative and dynamic work environment.
Recognition and rewards for outstanding performance.

How to Apply

If you are a motivated and experienced digital media professional looking for a new challenge, please submit your application, including your resume and cover letter, to [insert contact information]. We look forward to hearing from you
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