Digital Marketing Team Lead

7 days ago

McAllen, United States Ledgent Technology Full time

Our client is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale.

In the US, our client is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.

Team Lead - Digital

McAllen, TX

Direct Hire, W-2 Full Time

Our client's US Digital business unit is quickly growing its digital agency service business and is looking for a Team Lead to help execute their client's SEM, YouTube Ad and Email efforts directly reporting to the Sr. Manager, Client Services, Sales. This role will manage a small team responsible for trafficking and managing our local client's digital campaigns with a focus on Paid Search and YouTube campaigns on Google Ads as well as Email Marketing.

Our ideal candidate has a passion for and past experience in paid search. We're seeking someone with an entrepreneurial spirit, has strong attention to detail, is a self-starter who isn't afraid of taking initiative, and excited about helping clients meet their goals and objectives through strategic executions and analysis. This person must be able to work in a fast-paced, high-volume environment as well as have the technical skills required to set-up and optimize campaigns against industry standard KPIs.

Responsibilities

  • Manage paid search campaigns, including campaign launches, budget management, bid management, ad copy writing, analytic tracking and optimizations and reporting.
  • Identify, research and determine best course of action to execute clients' marketing goals through paid social media opportunities
  • Report on various client's paid search campaigns and understand what performed well and how campaigns can be optimized efficiently
  • Help guide creative based on performance and results if required
  • Monitor and proactively optimize ongoing campaigns for various clients
  • Assign work to your team of traffickers or junior campaign managers.
  • Coach your team on how to become better paid search campaign managers and teach them how to identify clients' goals and work to achieve them. * Keep up with the latest innovations in paid search tactics and features
  • Ensure all deliverables meet our service level agreements

Qualifications

  • Bachelor degree / Student in marketing, business or equivalent work experience.
  • 2-4 years of hands-on-keyboard PPC/Paid Search experience with Google Ads or Search360
  • Previous experience managing Search budgets of $25K+/month for call-based lead conversions.
  • Experience and understanding of bid management paid search best practices, optimization concepts and analytics tools.
  • Excellent communication skills. Client-facing experience desired.
  • Google Ads certification a plus.
  • Exhibit strong attention to detail and comprehensive follow through
  • Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities
  • Work efficiently, are dependable and have an entrepreneurial spirit
  • Team player who helps contribute wherever needed
  • Ability to thrive in fast paced, dynamic environment

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county, to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.

  • Digital Trafficker

    7 days ago

    McAllen, United States Ledgent Technology Full time

    Our client is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side...

  • Digital Campaign Manager

    2 weeks ago

    McAllen, United States Entravision Full time

    About Entravision Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers.Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms...

  • Digital Campaign Manager

    1 week ago

    McAllen, United States Entravision Full time

    About Entravision Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers.Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms...

  • Digital Ad Trafficker

    3 days ago

    McAllen, United States Ledgent Technology Full time

    Our client is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side...

  • Digital Sales Planner

    3 weeks ago

    McAllen, United States Entravision Full time

    About Entravision Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers.Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms...

  • Digital Sales Planner

    3 weeks ago

    McAllen, United States Entravision Full time

    About Entravision Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers.Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms...

  • Digital Sales Planner

    7 days ago

    McAllen, United States Ultimate Staffing Full time

    Digital Sales Planner Direct-hire on-site roleLocation: Mcallen, TX 78501Salary is negotiable based on experience JOB DESCRIPTION SummaryEntravision Digital is a full-service Hispanic digital marketing agency. We use our Hispanic and digital marketing intelligence to create an in-culture, in-language approach to engaging with local Hispanic consumers to help...

  • Digital Campaign Manager

    2 weeks ago

    McAllen, United States Entravision Full time

    About Entravision Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers.Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms...

  • Digital Campaign Manager

    2 weeks ago

    McAllen, United States Entravision Full time

    About Entravision Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers.Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms...

  • Digital Account Manager

    2 weeks ago

    McAllen, United States ENTRAVISION-TEXAS GP LLC ET AL Full time

    [Digital Account Manager *[McAllen, TX[| Full Time* **[Position Summary [The Digital Account Manager will be a key contributor in our Client Services team and will be responsible for working with internal and external partners to flawlessly execute campaigns for Advertisers/Agencies in Local US Markets and drive revenue for Entravision. The right...

  • Digital Account Manager

    4 weeks ago

    McAllen, Texas, United States ENTRAVISION-TEXAS GP LLC ET AL Full time

    Job SummaryWe are seeking a highly skilled Digital Account Manager to join our Client Services team at ENTRAVISION-TEXAS GP LLC ET AL. As a key contributor, you will be responsible for working with internal and external partners to execute campaigns for Advertisers/Agencies in Local US Markets and drive revenue for our company.Key ResponsibilitiesProject...

  • Digital Sales Planner

    3 weeks ago

    McAllen, United States ENTRAVISION-TEXAS GP LLC ET AL Full time

    [Digital Sales Planner *[McAllen, TX[| Full Time* **[About The Role [We are looking for a strategic focused Digital Sales Planner with media experience to work to support the advertising sales teams across Entravision US Local markets. You will be a crucial member of a growing team to support sales in meeting its goals and providing effective media plans...

  • Digital Campaign Manager

    1 month ago

    McAllen, Texas, United States Entravision Full time

    Job OverviewEntravision's Ad Operations team is seeking a skilled Digital Trafficker to manage and optimize digital campaigns across various platforms, including CTV, Pre-Roll Video, Digital Audio, and Display.We are looking for a goal-oriented and detail-focused individual with a passion for digital media and a strong understanding of industry-standard...

  • Digital Campaign Trafficker

    2 weeks ago

    McAllen, Texas, United States Entravision Full time

    Job SummaryEntravision is seeking a skilled Digital Trafficker to join our Ad Operations team. The successful candidate will be responsible for trafficking and managing digital campaigns, with a focus on CTV, Pre-Roll Video, Digital Audio, and Display ads.Key ResponsibilitiesStrategize, execute, and manage client campaigns, including trafficking, in-flight...

  • Digital Campaign Manager

    4 weeks ago

    McAllen, Texas, United States ENTRAVISION-TEXAS GP LLC ET AL Full time

    Job SummaryEntraVision-Texas GP LLC ET AL is seeking a skilled Digital Campaign Manager to join our team. The ideal candidate will have experience in managing digital campaigns, including trafficking, in-flight optimization, and post-campaign analysis. Key ResponsibilitiesStrategize, execute, and manage a variety of client campaigns, including trafficking,...

  • Ledgent Technology | Digital Ad Trafficker | mcallen, tx

    20 hours ago

    mcallen, United States Ledgent Technology Full time

    Our client is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side...

  • Ledgent Technology | Digital Ad Trafficker | mcallen, tx

    3 days ago

    mcallen, United States Ledgent Technology Full time

    Our client is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side...

  • Sports-Minded Marketing

    3 weeks ago

    mcallen, United States Sonora Core Marketing Inc. Full time

    Welcome to Sonora Core Marketing Inc, where our team in McAllen, is driven, competitive, and committed to surpassing expectations for the brands and clients we serve. We're on the lookout for our next Sports-Minded Marketing and Promotions Representative, someone who thrives in a team environment, sets ambitious goals, and enjoys a dynamic workplace. At...

  • Sports-Minded Marketing

    3 weeks ago

    McAllen, United States Sonora Core Marketing Inc. Full time

    Welcome to Sonora Core Marketing Inc, where our team in McAllen, is driven, competitive, and committed to surpassing expectations for the brands and clients we serve. We're on the lookout for our next Sports-Minded Marketing and Promotions Representative, someone who thrives in a team environment, sets ambitious goals, and enjoys a dynamic workplace. At...

  • Digital Account Manager

    7 days ago

    McAllen, United States Ultimate Staffing Full time

    Digital Account Manager (CSM) Direct-hire on-site roleLocation: Mcallen, TX 78501Salary is negotiable based on experience JOB DESCRIPTION SummaryWe are currently looking for Digital Account Managers to join our Client Success TeamThis is not a Sales position but one to develop relationships with our current Advertisers from Media Plan Proposals to Campaign...