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Lead Generation Strategist

2 months ago

Seattle, Washington, United States Shipium Corp Full time

About Shipium Corp

Shipium Corp is dedicated to addressing the challenges faced by contemporary retailers, particularly the 'Prime problem'—ensuring rapid, complimentary, and punctual delivery commitments are integral to the consumer's shopping journey.

We collaborate with both emerging enterprises and established retail giants to optimize costs, accelerate delivery times, and enhance flexibility through superior APIs, seamless integrations, and robust services that streamline the entire retail supply chain.

Our technology aims to unify previously disjointed systems and automate intricate supply chain decisions, thereby delivering efficiency and value across operations.

Founded by experts in supply chain technology with backgrounds from leading companies, our mission is to empower every eCommerce business to offer an exceptional delivery experience while simultaneously minimizing fulfillment costs.

Position Overview: Demand Generation Strategist

This role is tailored for individuals who excel in both independent and collaborative environments, focusing on driving lead generation and expanding the sales pipeline across diverse sectors, including enterprise, mid-market, and specialized areas such as retail, third-party logistics (3PLs), business-to-business (B2B), and healthcare.

Key Responsibilities:

  • Multi-Channel Marketing Initiatives: Develop and implement comprehensive digital marketing strategies across various channels, including paid advertising (PPC, social media), organic social media, email marketing, and content marketing.
  • Target Audience Analysis & Messaging: Identify and engage key decision-makers within enterprise and mid-market organizations, as well as sectors like retail, 3PLs, B2B, and healthcare. Craft compelling messaging and content tailored to resonate with each audience.
  • Content Development: Create engaging content such as blog posts, social media updates, landing pages, and other materials aimed at driving lead generation and conversions.
  • Marketing Automation & Campaign Management: Leverage marketing automation tools to enhance campaign execution and lead nurturing processes.
  • Social Media Strategy: Design and oversee social media campaigns to elevate brand visibility and engagement, with a primary focus on LinkedIn and potential expansion to other platforms.
  • Market Segmentation & CRM Oversight: Conduct market segmentation to build and maintain Ideal Customer Profiles (ICPs) in CRM systems. Cross-reference industry lists and other lead sources to update CRM databases for targeted campaign execution.
  • Email Marketing: Create and distribute email campaigns to generate leads, nurture prospects, and boost customer engagement.
  • Performance Monitoring & Reporting: Track and assess campaign performance across all channels using analytics tools. Prepare reports and presentations to communicate outcomes and identify areas for improvement.
  • Stakeholder Engagement: Provide regular updates to stakeholders regarding campaign progress, challenges, and opportunities, ensuring transparency into successful strategies and areas needing refinement.
  • Collaboration with Sales: Partner closely with the sales team to facilitate effective lead handoff and qualification processes.
  • Industry Awareness: Stay informed about the latest trends and best practices in B2B marketing to ensure strategies remain effective and relevant.
  • Event Coordination & Public Relations: Assist in planning and executing events and public relations initiatives, and represent the company at trade shows and conferences as necessary.

This position requires a combination of strategic thinking and tactical execution, with an emphasis on achieving results through innovative digital marketing strategies and comprehensive analysis.

Qualifications:

  • Educational Background: Bachelor's degree in Marketing, Business, or a related discipline.
  • Experience: A minimum of 4 years of relevant experience in general marketing or digital marketing within a B2B SaaS environment.
  • Technical Skills: Strong understanding of system-level technology, APIs, and data management.
  • Startup Experience: While not mandatory, experience in a similar early-stage startup setting is beneficial.

This role calls for a proactive and resourceful individual capable of navigating the challenges of a dynamic environment while implementing impactful marketing strategies and delivering measurable results.

Compensation & Benefits:

Shipium Corp offers a competitive salary and a comprehensive benefits package, including medical, dental, and vision coverage, retirement plans, and flexible work arrangements.

Shipium Corp is committed to fostering a diverse workplace and is proud to be an equal-opportunity employer. We encourage applications from individuals of all backgrounds and experiences.

We uphold a policy of non-discrimination and prohibit harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as defined by applicable laws.