Strategic Marketing Researcher

2 days ago

Cambridge, Massachusetts, United States Forrester Full time
About This Role:

As a Principal Analyst at Forrester, you will be responsible for conducting innovative research and delivering advice through written reports, conversations with clients, speeches, and consulting. You will serve leaders who make strategic, organizational, and technology decisions to power growth with customer-centric marketing.

This role entails research and analysis, writing, and delivering various content types, including speaking engagements that balance visionary points of view with practical advice and guidance. You will have a strong understanding of loyalty, engagement, and retention marketing and the ability to act as a thought leader on topics ranging from developing loyalty and engagement strategies to modeling the financial impact of loyalty program benefits and features.

Candidates must have a minimum of 10 years of loyalty/CRM experience as a practitioner at an agency, brand (in-house), or consulting firm. They should have experience with customer loyalty and retention marketing issues and challenges, a deep understanding of the technology and service providers that deliver loyalty and engagement marketing solutions, and an orientation toward emerging technologies and how they may enhance consumer loyalty initiatives.

The ideal candidate will have superior analytical, writing, and presentation skills, the ability to be bold and conceptual yet practical and actionable, and a profound spirit of collaboration as part of a supportive, integrated team. They will also be comfortable speaking with the press, delivering keynote speeches, and advising B2C CMOs and other B2C marketing executives across industries.

Key Responsibilities:
  • Determine an integrated research and content portfolio based on clients' top priorities and market opportunities.
  • Oversee, conduct, and analyze primary research based on content plan.
  • Write/produce content in various formats (reports, blog posts, data digests, infographics, video, etc.).
  • Apply Forrester's research and frameworks to help clients solve business challenges through short- and long-term client engagements.
  • Establish an industry presence as an influential speaker and thinker.
  • Educate, align, and demonstrate how to develop loyalty and engagement marketing programs.
  • Evolve and productize marketplace coverage, and work with Forrester sales and analyst relations to evangelize it with clients and prospects.
Requirements:
  • A minimum of 10 years of loyalty/CRM experience as a practitioner at an agency, brand (in-house), or consulting firm.
  • Experience with customer loyalty and retention marketing issues and challenges.
  • A deep understanding of the technology and service providers that deliver loyalty and engagement marketing solutions.
  • An orientation toward emerging technologies and how they may enhance consumer loyalty initiatives.
  • Superior analytical, writing, and presentation skills.
  • The ability to be bold and conceptual yet practical and actionable.
  • A profound spirit of collaboration as part of a supportive, integrated team.
  • The ability to travel 30% to 50% of the time.

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