Marketing Manager

1 week ago

Cary, North Carolina, United States The Cordish Companies Full time
Marketing Manager Job Description

Welcome to a star-caliber mix of entertainment, gaming, dining, hospitality, events, nightlife, and more. The Live difference must be experienced to be believed.

Key Responsibilities:
  • Create and implement innovative and effective sales and marketing programs and events that drive traffic and increase sales for the venues
  • Develop marketing calendars, plans, budgets and event recaps for the venues' events and promotions
  • Lead the planning and execution of venue marketing and events
  • Identify and develop strategic layers for promotions and events
  • Serve as the liaison between venues and the district in all marketing, promotions and events and ensuring communication is complete and thorough, as well as providing marketing direction at the venue level for district initiatives
  • Oversee the District and its venues' guerilla and field marketing activities and promotions including office, hotel, convention, and other outreach programs
  • Assist in supporting the District and venues' database collection through contests, promotions, campaigns and events
  • Assisting in the support of the venue sales building programs: data collection, messaging, promotions, and tracking results
  • Develop strategic partnerships with retailers, restaurants, corporate partners, local teams and more to cross-promote the District and its venues
  • Initiate all marketing requests including graphic requests, ticketing requests, etc.
  • Oversee and manage the development and production of the venues' branded print collateral, non-printed collateral (websites, e-blasts, etc.), menus, signage, social media, etc. and ensure brand standards are adhered to
  • Execute and manage all paid advertising for the venues including radio and digital paid advertising
  • Assist with venue press releases and media events
  • Oversee and approve all digital content and ensure messaging is on brand for the venues
  • Coordinate and manage all photography and videography for events
  • Communicate with senior management regarding marketing initiatives
  • Lead trade show/convention direction
  • Dispersion, tracking, organization of marketing collateral and promotion team
  • Other responsibilities include monitoring and updating Gather and community events calendars
Requirements:
  • Bachelor's Degree in marketing or related field or equivalent and 1-3 years of experience in a hospitality or hotel sales and marketing setting, or an equivalent combination of education and experience. Must speak fluent English. Other languages preferred.
  • Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects highly on the hotel, the brand and the Company.
  • Reading and writing abilities are utilized often when completing paperwork and management reports, interpreting results, giving and receiving instructions, and training.
  • Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.
  • Problem solving, reasoning, motivating, organizational and training abilities are used often.
  • Ability to travel to attend workshops, tradeshows, conventions, meetings, etc.
  • May require a valid Driver's License and drive to workshops, tradeshows, conventions, meetings, etc.
  • May be required to work nights, weekends, and/or holidays.

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