Product Marketing Specialist

6 days ago


Cary, North Carolina, United States Abb Holdings Inc Full time
About the Role

We are seeking a highly skilled Product Marketing Specialist to join our Electrification Smart Buildings division in Cary, NC or Memphis, TN. As a Product Marketing Specialist, you will be responsible for designing, developing, and implementing the product marketing, positioning, and go-to-market strategy for our low voltage molded case circuit breakers product lines.

Key Responsibilities
  • Create, plan, and ensure the effective implementation of the United States go-to-market product marketing strategy, including definition and communication of product value propositions and product positioning.
  • Oversee sales execution for assigned products by coordinating the preparation of relevant materials and guidance to sales teams.
  • Collaborate with division Global Product Managers on local standards and installation norms to ensure local product market acceptance and drive new products and feature development based on local market needs and trends.
  • Product portfolio management, including pricing strategy, inventory strategy, Key Performance Indicator (KPI) reporting, local market offering, product gap analysis, and business cases.
Requirements
  • Engineering Bachelor's degree is required; Electrical Engineering preferred.
  • Minimum of 2 years of experience in Sales, Product Management, or Product Marketing Management in a related Electrical products/application industry.
  • This position requires 25-30% travel.


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