Market Intelligence and Strategy Senior Manager
3 weeks ago
Job Summary:
Taylor Morrison is seeking a highly skilled Market Intelligence and Strategy Senior Manager to join our local leadership team. As a key member of our team, you will be responsible for sourcing and analyzing data from internal and external sources to provide actionable insights and recommendations to our Division Presidents and Ops team.
Key Responsibilities:
- Evaluate and recommend existing community positioning based on market analysis
- Review monthly Competitive Market Assessment (CMA) for each community and propose price and/or product changes to ensure strategic and financial soundness
- Collaborate with cross-functional teams to guide operational strategy and drive business growth
- Develop and deliver analyses and insights with reliable forecasts of price and pace, competitor intelligence, and the environment in which competition unfolds
- Conduct primary research, including focus groups and surveys, to ensure proper product/price positioning prior to opening
- Assist with new product development and provide consumer feedback
- Communicate key findings in written and verbal form, including PowerPoint presentations
- Perform other duties as assigned
Requirements:
- Minimum Bachelor's degree in Business, Real Estate, or quantitative field required; MBA or equivalent industry experience preferred
- 6+ years of experience in site selection, competitive assessments, and/or market evaluations in homebuilding or similar industry
- Qualitative and quantitative research skills, including leading focus groups and compiling data into logical charts, graphs, tables, and written form
- System software experience with SPSS, CVENT, or other tools
- Very strong written and verbal communication skills
- Experience with housing database tools such as Zonda, Metra Study, or Handley Wood
- Local Market knowledge preferred
- Highly proficient in Excel, Word, and PowerPoint
Working Conditions:
- Office or non-manual work, which is directly related to management or general business operations
- Act as a primary component of which involves the exercise of independent judgment and discretion about matters of significance
Physical Demands:
- Must be able to remain in a stationary position up to 50% of the time
- The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds
FLSA Status: Exempt
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