Account-Based Marketing Manager

2 weeks ago

Atlanta, Georgia, United States RELEX Solutions Full time
Account-Based Marketing Manager

We're seeking a highly skilled Account-Based Marketing Manager to join our team at RELEX Solutions. As an Account-Based Marketing Manager, you will be responsible for planning and executing multi-channel and high-touch ABM campaigns for key target accounts within defined Consumer Packaged Goods (CPG) market sectors.

Key Responsibilities:
  • Plan and execute multi-channel 1:1 and 1:few ABM campaigns for key target accounts
  • Partner directly with account leadership and other stakeholders to gather account insights and design tailored messaging and assets aligned with account priorities
  • Drive the development of our Global ABM program, expanding the reach and engagement within strategically important consumer brand manufacturers
  • Be an integral part of the overarching ABM strategy roll-out, embedding and standardizing account-based best practices, and principles across the commercial team
  • Act as the spokesperson for effective account-based marketing and sales at RELEX
Requirements:
  • Experience: 6+ years of proven experience in B2B marketing, preferably within software/SaaS. Experience in running marketing campaigns focused on generating pipeline
  • Compelling writer: Ability to write copy and design campaigns that drive key prospects to engage with RELEX
  • Understanding of Supply Chain Concepts: An understanding of how companies (particularly manufacturers) operate complex supply chains
  • Analytical: Undertake deep account and sector research from multiple internal and external sources, and distil insights into a clear, joint vision between the sector/account and RELEX
  • Multi-Channel Strategist: Conceptualize, create and monitor multi-channel campaigns (advertising, email, direct mail, and direct outreach) with a single account focus
  • Rapport Builder: Quickly establish collaborative relationships with the revenue team. Sell new ideas and ways of generating pipeline, challenging the status quo
  • Creative Thinker: Create compelling messages tailored to each account and sector
  • Growth Mindset: Passionate about trying new approaches. Proactive in seeking out new ways of adding value. Help to embed a culture of continuous learning within the ABM team
  • Diligence: Manage multiple campaigns simultaneously and continuously improve based on new insights. Deliver campaigns on time, and within budget
  • Marketing Technology Savvy: Experience with tools for Marketing Automation, Customer Relationship Management, Digital Advertising, or Account Based Marketing
What We Consider as a Bonus:
  • Experience working with tools such as Salesforce, HubSpot, INFLU2, and 6sense
  • Experience working internationally with creative, content, and commercial teams
  • Understanding of supply chain and retail planning
About RELEX Solutions:

RELEX Solutions create cutting-edge supply chain and retail planning software. Within our platforms, we have the power and potential to increase adaptability, efficiency, and sustainability in the consumer goods and retail value chain. Our impact is tangible; from sustainability and eliminating waste to delighting customers and delivering great tailored tech solutions, we're curious and passionate challenge-seekers creating the future of retail today.

RELEX is trusted by leading brands including AutoZone, Sprouts, PetSmart, and Party City, and has offices across North America, Europe, and the Asia Pacific region.

Being part of RELEX means being heard, feeling valued, and knowing that you can be yourself because you belong. We believe in actions, not words, regarding diverse hiring and employment practices. We take DE&I seriously. We champion and benefit from global diversity. We're creating and evolving our culture to welcome everyone and value every idea.

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