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Account Executive
1 month ago
At Elizabeth Arden, we are committed to delivering exceptional beauty experiences to our customers. As an Account Executive, you will play a critical role in driving retail sales growth within your region by effectively planning and executing sales-related activities.
Key Responsibilities:- Develop and implement tailored business plans to drive required growth in account doors
- Maximize retail sell-through performance by brand, store, and account
- Evaluate the retail performance of all assigned accounts and locations, taking appropriate action and ensuring thorough follow-up
- Launch new products and implement key promotions to agreed promotional plans
- Responsible for the analysis of promotions and tracking of sell-through
- Aware of and continually monitor competitor activity and customer and consumer needs in the marketplace
- Manage and review reports from staffing agencies to ensure accuracy and return on investment
- Responsible for maintaining and adhering to budgets – POS and T&E
- Execute and manage education, training, in-store events, and launches using protocols set in place
- Manage all aspects of recruiting and overseeing selling assistants, identifying training and development needs early on to maximize their performance potential
- Ensure the hiring of selling assistants is in line with authorized staffing levels / budget
- Effectively manage selling assistant sales performance through ongoing review and assessment utilizing the following tools:
- In-store coaching, focusing on customer service selling techniques and clientele development (both promotional and basic business)
- Monitor and review sales performance against targets, including unit sale and value sale
- Provide ongoing coaching and training of selling assistants using the corporate training guidelines
- Maximize all motivational opportunities at events and promotions, ensuring there is always a focus on the achievement of sales
- Regularly communicate information regarding events, visual weeks, sales goals, and promotions
- Maintain effective working relationships with all key store personnel, including department managers, store managers, and visual managers, and regional/district managers
- Conduct monthly retail and promotional sales reviews with store management, as well as seasonal presentations, stock concerns, merchandising, and staffing. Additionally, review with Field Sales Director.
- Oversee the execution of marketing activities, ensure that merchandising guidelines are followed, and that collateral, samples, and other resources are utilized to maximize retail effectiveness
- Maintain the Elizabeth Arden brand image by ensuring high standards of counter merchandising and fostering the development of sales assistants
