Federal Marketing Manager

4 days ago


Dover, Delaware, United States CDM Smith Full time
Job Title: Federal Marketing Manager - Communications and Engagement

CDM Smith is seeking a highly skilled Federal Marketing Manager - Communications and Engagement to lead the development and implementation of marketing and communications strategies for our Federal Services Unit. The successful candidate will be responsible for creating and executing campaigns to promote our services and capabilities to US Government clients and industry partners.

Key Responsibilities:
  • Develop and implement marketing and communications strategies to promote our services and capabilities to US Government clients and industry partners.
  • Collaborate with the Federal Services Unit management and sales team to develop short-term and long-term strategies for communications and engagement programs.
  • Utilize various platforms, including website management and social media, to promote our services and capabilities.
  • Consult with the Federal Services Unit sales management to proactively discuss anticipated changes in strategy and new issues impacting marketing and communications programs.
  • Recommend new approaches and programs in response to changes.
  • Maintain awareness of communication and engagement trends in our industry.
  • Oversee the implementation of communications and engagement campaigns and programs.
  • Maintain the Federal Services Unit's calendar of conferences and develop annual budgets for conference-related spending.
  • Attend key conferences to support the communication of our services and capabilities.
  • Determine key performance metrics to measure success and establish change management communications techniques to identify the need for greater clarity.
  • Modify programs and information flow based on results.
  • Review all campaigns and communications programs to find synergies between programs and avoid overlap.
  • Track the long-term impact of programs through sales, pipeline, and leads, customer perception measures, and internal awareness metrics.
  • Manage day-to-day activities of assigned staff, providing feedback on performance appraisals and overseeing the development and training of staff.

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