Digital Marketing Strategist

3 days ago


Fort Myers, Florida, United States House of Wu Full time

The estimated salary for this position is $60,000 - $80,000 per year.

Company Overview

House of Wu has been a leading designer and manufacturer of formal wear for over 30 years. With 15 designer labels under its belt, the company offers a wide range of styles and designs to suit every taste and occasion.

The company's bridal collection is particularly renowned for its unique beadwork and individuality, while its prom designs have been an industry leader due to their diversity in coloration and design.

Job Description

We are seeking a highly skilled Digital Marketing Strategist to join our team. The successful candidate will be responsible for managing and growing our social media presence across various platforms, including Facebook, Instagram, Pinterest, LinkedIn, YouTube, and TikTok.

This role involves developing content across owned and earned social channels, collaborating with cross-functional teams to develop marketing and communication plans, and leveraging measurement tools to provide progress reports and insights.

The ideal candidate will have a degree in Communications, Marketing, or Media, previous work experience with social media channels, and proficiency in Adobe products.

  • Develop and execute social media strategies to increase brand awareness and engagement.
  • Collaborate with cross-functional teams to develop marketing and communication plans.
  • Responsible for creating, managing, and growing business presence across social media channels.
  • Leverage measurement tools to provide progress reports and insights.
Required Skills and Qualifications

To be successful in this role, you will need:

  • A degree in Communications, Marketing, or Media.
  • Previous work-related experience with social media channels.
  • Proficiency in Adobe products.
  • Excellent written and verbal communication and presentation skills.
  • Good computer skills (Microsoft office).
  • Excellent time management and multi-tasking skills.

This is a full-time position that requires occasional weekend and evening work, as well as travel for fashion shows and photo shoots.



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