Digital Marketing Strategist
2 weeks ago
About the Role:
This is a fantastic opportunity to join Sound Income Group as a Digital Marketing Strategist, responsible for planning, executing, and analyzing digital advertising campaigns and webinar programs to drive lead generation and brand awareness for our financial products and services.
About You:
We are looking for an experienced professional with 3-5 years of experience in digital marketing, paid media, and webinar/event marketing. You should have strong analytical skills and data-driven mindset, excellent project management and multitasking abilities, creativity for developing engaging ad copy and content, and proficiency with tools like Google Ads, social media ads, marketing automation, and webinar platforms.
Responsibilities:
- Develop and implement digital advertising strategies across platforms like Google Ads, social media (Facebook, LinkedIn, etc.), programmatic display, and others
- Create compelling ad copy, designs, and landing pages to drive click-throughs and conversions
- Continuously optimize ad campaigns based on performance data to maximize ROI
- Conduct keyword research, A/B testing, audience targeting, and bid management
- Track and report on digital ad metrics like impressions, clicks, costs, conversions, and return on ad spend
Benefits:
We offer a competitive salary of $80,000 - $110,000 per year, depending on experience, and an excellent benefit package that includes 100% paid premiums for Health/Dental/Vision, Short/Long term Disability, Life Insurance, Paid Time Off, Holidays, and 401k with employer match.
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