Digital Marketing Strategist

7 days ago


Fort Lauderdale, Florida, United States Zimmerman Advertising Full time
Job Description

Zimmerman Advertising is seeking a highly skilled Digital Marketing Strategist to join our team and play a pivotal role in optimizing our online advertising efforts.

About the Role

The Senior Paid Advertising Specialist will be responsible for developing and executing paid search strategies across various platforms such as Google Ads, Bing Ads, and other relevant search engines. This includes conducting thorough keyword research and analysis to identify high-performing and relevant keywords for targeting, creating and optimizing paid search campaigns, ad groups, and ad copies to ensure maximum reach and efficiency.

Key Responsibilities
  • Develop and execute paid search strategies to drive qualified traffic, conversions, and revenue.
  • Conduct keyword research and analysis to identify high-performing and relevant keywords.
  • Create and optimize paid search campaigns, ad groups, and ad copies.
  • Monitor and analyze campaign performance, making data-driven adjustments to improve click-through rates (CTR), conversion rates, and return on investment (ROI).
  • Collaborate with the marketing team to set and manage paid search budgets.
  • Regularly track and report on campaign expenditures and performance against budget targets.
  • A/B test ad variations to identify the most effective messaging and creative elements.
  • Stay abreast of industry trends and competitor activities.
Requirements
  • Proven PPC experience (4+ years).
  • Strong analytical skills and proficiency in data-driven decision-making.
  • Familiarity with web analytics tools (e.g., Google Analytics).
  • Excellent communication and collaboration skills.
  • Ability to multitask and manage multiple projects with strict deadlines.
What We Offer

We offer a competitive salary of $110,000 per year, commensurate with experience, plus benefits and opportunities for professional growth and development.



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