Global Paid Media Director

3 weeks ago

California, United States 24 Seven Talent Full time
Global Paid Media Manager

Our client, a rapidly growing women's apparel brand, is seeking a highly skilled and experienced Global Paid Media/Digital Marketing Manager to drive global expansion, growth, and business success.

This role will play a crucial part in managing all paid digital channels, including Meta, Google, YouTube, and Rakuten, while working closely with internal teams and partner agencies.

Key Responsibilities:
  • Manage paid digital marketing across various channels, including paid search, paid social, CTV, and affiliate, for both the US market and expanding international markets.
  • Drive revenue growth by identifying strategies to acquire high-quality new customers while retaining existing ones.
  • Collaborate with cross-functional teams to identify trends and opportunities that can be leveraged to optimize campaigns.
  • Develop annual paid digital marketing budgets across multiple channels and markets to ensure optimal performance.
  • Oversee external agencies' execution of campaigns while providing clear priorities and tracking performance.
  • Mentor and develop the Digital Marketing Coordinator.
  • Stay updated on industry trends, ad formats, and emerging technologies to incorporate them into our strategies.
Requirements:
  • 4+ years of e-commerce experience with a focus on driving paid media in global markets.
  • Strong understanding of best practices for direct response marketing through various digital channels in different markets.
  • Strategic thinker with an entrepreneurial mindset who is data-driven with a focus on growth.
  • Passionate about fashion/luxury brands.
  • Excellent attention to detail with the ability to meet deadlines accurately.
  • Self-starter who takes initiative in identifying areas for improvement.
  • Proficient in Excel/Google Sheets for analyzing marketing performance data.

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