Media Sales Executive

2 months ago

Monroe, Louisiana, United States Gray Television Full time

About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About KNOE:

KNOE-TV 8 News is an award-winning television station and news organization located in Monroe, Louisiana, covering northeast Louisiana, Union and Ashley Counties in Arkansas, and Warren and Adams Counties in Mississippi.

KNOE-TV is owned by Atlanta-based Gray Television and is a sister station to ABC affiliate KAQY. Our offices and studios are located on Oliver Road in Monroe, and our transmitter is located in the town of Columbia in Caldwell, Parish.

Since our first broadcast day, KNOE-TV has offered the best news, entertainment, weather, sports, and investigative reporting. Besides providing high-quality programming from both the CBS and ABC television networks, we also offer programs from the CW network.

Job Summary/Description:

KNOE, Gray Television's CBS affiliate in Monroe, Louisiana, has an immediate opening for a Media Executive to join our team of integrated marketing/advertising professionals.

At KNOE, we help our clients achieve their business goals using effective research, marketing, and advertising strategies.

The right candidate will be a good communicator and be willing to learn how to use creativity to solve problems, develop ad campaigns, and motivate others.

Duties/Responsibilities:

  • Be a NEW BUSINESS Champion - 80% of your time devoted to growing your list in the form of New Business
  • Maintain a list of ongoing accounts: Including seeing, presenting new ideas, keying orders, and any other day-to-day operations
  • Researching Ideas for both New and existing accounts
  • Building dynamic presentations, customized to grow your clients' business
  • Forecasting monthly and quarterly results and achieving annual goals

Qualifications/Requirements:

  • Bachelor's Degree preferred
  • 2 years of Sales Experience, OR a background or education in Business
  • Excellent writing and communication skills
  • Ability to work independently and manage your time effectively
  • Ability to use creativity to solve problems
  • Ability to develop campaigns and motivate others
  • A real desire to understand your clients and their businesses
  • A thirst for ongoing learning: advertising, marketing, television, digital
  • Experience selling digital products/strategies including audience targeting, social media, PPC, SEO is a plus

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to be fully vaccinated against the coronavirus before the first workday.

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