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Digital Campaign Strategist

2 months ago

San Francisco, California, United States Aquent Full time
Campaign Manager Job Description

We are seeking an experienced Campaign Manager to join our Global Accounts team. As a key member of our Media Group, you will play a crucial role in building and selling our advertising solutions to key partners.

Responsibilities:
  • Plan, execute, manage, and optimize managed service and self-service campaigns
  • Understand and implement upper funnel (brand messaging, calls to action) and lower funnel (direct response, conversion) campaign tactics
  • Define metrics and measure campaign success using internal analytics
  • Lead daily campaign maintenance, including addressing internal questions about tracking and status
  • Develop and maintain relationships with internal teams and clients through exceptional service
  • Traffic campaign tags into ad technology environments and oversee the QA process
  • Formulate proposals for new client opportunities
  • Manage creative assets, insertion orders, and campaign documentation
  • Partner with Analytics team on reporting and insights generation
  • Troubleshoot issues on pre-production and live campaigns
  • Provide campaign wrap-up and monthly auditing reports
  • Attend client meetings as needed
Qualifications:
  • Bachelor's degree
  • 2+ years of experience in bid management, campaign management/optimization, or digital media operations
  • Client-facing experience with strong problem-solving skills
  • Understanding of traditional and interactive media planning elements
  • Proficiency in Microsoft Office solutions, SQL, and Tableau
  • Strong analytical thinking and mathematical skills
  • Excellent communication, writing, and project management skills
  • Ability to advise partners on best practices and identify areas of opportunity
  • Enthusiasm for a fast-paced, rapidly changing environment
About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

We also offer free online training through Aquent Gymnasium.

Aquent is an equal-opportunity employer.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.