Digital Innovation Strategist
1 day ago
We are seeking a skilled Digital Innovation Strategist to join our team at AKA NYC Limited. As a key member of our Business Intelligence department, you will play a vital role in driving business growth through data-driven insights.
This is a full-time, exempt position based in New York City. The ideal candidate will have 4-6 years of experience as a digital and/or media analyst, with expertise in data cleaning and visualization tools such as Tableau, PowerBI, or Looker.
The salary for this position is estimated to be around $90,000-$120,000 per year, commensurate with experience. We offer a generous PTO policy, flexible working hours, and a hybrid work arrangement that requires a minimum of three days per week in the office.
Key Responsibilities:
- Conduct ad-hoc deep-dive analyses across media channels, layering on website traffic, sales data, and market research to better understand our clients' businesses.
- Develop reports for digital user journey flow, media mix modeling, and media attribution.
- Sales, digital, and campaign performance reports as required for specific clients, collaborating with internal teams to determine recommendations based on data.
Requirements:
- 4-6 years of experience as a digital and/or media analyst.
- Advanced Excel, PowerPoint, and/or Keynote skills.
- Understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing raw data, identifying trend drivers, drawing conclusions, and summarizing actionable recommendations and their forecasted outcomes/implications.
- Strong organizational skills, with the ability to aggregate information and data from multiple sources.
- SQL, R, and/or Python coding skills a plus.
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