Digital Marketing Strategist
1 day ago
At Mondo, we're looking for a skilled Digital Marketing Strategist to join our team. This is a remote opportunity with an estimated salary of $80,000 - $110,000 per year.
About the RoleWe're seeking a dynamic individual who thrives in a fast-paced environment and possesses a keen analytical mind. As a Digital Marketing Strategist, you will be pivotal in steering our performance marketing initiatives to new heights.
Your role will encompass developing and executing robust strategies across multiple channels, fine-tuning campaigns for optimal performance, and collaborating closely with various teams to drive acquisition, conversion, and ROI goals.
We're looking for someone who can stay ahead of industry trends, implement innovative marketing strategies, and deliver exceptional results. If you have 3+ years of proven experience in performance marketing, focusing on user acquisition, conversion optimization, and ROI-driven campaigns, we'd love to hear from you
Key Responsibilities:- Develop and Execute Performance Marketing Strategies: Aligning them with acquisition, conversion, and ROI targets across paid social, PPC, display advertising, and more.
- Campaign Optimization: Utilizing analytical tools to track, analyze, and optimize campaigns continuously, ensuring maximum performance and efficiency.
- Audience Targeting and Segmentation: Identifying and targeting relevant audience segments through data analysis, A/B testing, and audience profiling, enhancing campaign effectiveness.
- Collaboration: Working closely with creative and content teams to craft high-performing ad creatives, landing pages, and assets, enhancing campaign performance and user experience.
- Budget Management: Effectively managing budgets across multiple campaigns and channels, optimizing spending to achieve desired outcomes while maintaining cost-efficiency.
- Industry Trends: Staying updated with industry best practices, emerging trends, and new technologies in performance marketing to implement innovative strategies and tactics.
- Reporting and Insights: Generating regular reports and providing actionable insights to stakeholders, highlighting key findings, performance trends, and optimization recommendations.
- Bachelor's degree in Marketing, Advertising, Business, or related field. Master's degree or relevant certifications are a plus.
- 3+ years of proven experience in performance marketing, focusing on user acquisition, conversion optimization, and ROI-driven campaigns.
- Proficiency in digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.) and analytics tools (Google Analytics, Adobe Analytics, etc.).
- Strong analytical skills with the ability to interpret complex data and derive actionable insights.
- Excellent communication skills for effective collaboration with cross-functional teams.
- Ability to thrive in a fast-paced, dynamic environment, adapting to changing priorities and strategies.
- Certifications in Google Ads, Facebook Blueprint, or other relevant platforms are desirable.
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