Senior Digital Experience Strategist

1 day ago


New York, New York, United States Foursquare Full time
About the Opportunity:

Foursquare is seeking a skilled Senior Digital Experience Strategist to join our team. This role is perfect for a motivated individual who wants to drive online success through innovative web design and SEO strategies. As a Senior Digital Experience Strategist, you will be responsible for crafting a robust test-and-learn strategy, prioritizing conversion rate optimization (CRO) to enhance website features and content for both short-term gains and long-term growth.

Key Responsibilities:
  • Lead technical SEO initiatives, focusing on improving website rankings, traffic, and organic performance.
  • Develop and implement data-driven strategies to optimize Foursquare's business website across multiple products, driving improvements in key SEO and website metrics.
  • Conduct site architecture optimization, improving URL hierarchy, internal linking, and crawlability.
  • Owning the governance and management of web content, ensuring alignment with SEO best practices and UX principles.

Requirements:

To excel in this position, you'll need to have a passion for improving the customer experience through innovative web design and SEO strategies. You should have expertise in managing a B2B brand's website with a track record of improving keyword rankings and user experience to meet business goals. Strong knowledge of technical SEO, including structured data, crawling, and log file analysis is also required. Additionally, you should have mastery of Wordpress website and SEO management.

We offer a competitive salary of $55 per hour, flexible PTO, equipment setup, employee resource groups, and a hybrid work schedule. If you're driven by curiosity and perpetually seek opportunities to enhance digital experiences, we'd love to connect with you.

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