Digital Marketing Analyst

3 days ago

Washington, Washington, D.C., United States Connexity, a Taboola company Full time
About the Role

We are seeking a highly skilled Digital Marketing Analyst to join our team at Connexity, a Taboola company. As a Digital Marketing Analyst, you will be responsible for analyzing and optimizing various aspects of digital marketing campaigns to improve their performance, drive desired outcomes, and identify potential areas for growth.

Key Responsibilities
  • Analyze and optimize digital marketing campaigns to improve performance and drive desired outcomes
  • Develop and maintain reports to track key performance indicators (KPIs) and provide insights to stakeholders
  • Collaborate with cross-functional teams to identify opportunities for growth and develop strategies to achieve business objectives
  • Stay up-to-date with industry trends and best practices in digital marketing
  • Provide data-driven recommendations to inform business decisions
Requirements
  • 1-2+ years of experience in a data analytical role; 3+ years of experience managing paid digital marketing campaigns
  • Performance marketing / direct response advertising experience preferred
  • BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred
  • Ability to transform complex facts, figures, and numbers into plain English that can be easily understood
  • Keen attention to detail, financial responsibility, and strong organizational skills
  • Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
  • Excellent communication skills
  • Strong working knowledge of Excel and capacity to work with technical systems and teams
  • Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving
  • Knowledge of SQL, Perl, Python a plus
What We Offer
  • Competitive salary and benefits package
  • Opportunities for professional growth and development
  • Collaborative and dynamic work environment
  • Flexible work arrangements
  • Recognition and rewards for outstanding performance

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