Global Insights Director, Core Brands and Innovation Leader
2 months ago
AB InBev Growth Group is a leading global brewer and one of the world's top 5 consumer product companies. With over 500 beer brands, we're number one or two in many of the world's top beer markets: North America, Latin America, Europe, Asia, and Africa.
At AB InBev Growth Group, our people are our greatest asset. We believe in hiring individuals who can be better than ourselves, empowering them as owners, and enabling them to grow at the pace of their talent. We also believe passionately that the consumer is the boss, and our Global Marketing team champions this principle every day.
Job SummaryWe are seeking a highly skilled Global Insights Director, Core Brands and Innovation to join our Global Strategy & Insights team. As a key member of our team, you will help drive category, consumer, and business insights for our core brands and innovation agenda.
Key Responsibilities- Own and Champion ABI's Superiority Framework: Develop and implement an internal framework to build consistently superior brands that drive meaningful differentiation versus competition.
- Co-Work with Global Core Brand Team and Local Core Brand Teams: Renovate key core brands to improve their performance and close identified gaps across product, positioning, communication, package, and execution.
- Understand and Analyze Core Brand Performance: Conduct quarterly performance measurements to identify what is working, opportunities, and areas for improvement.
- Owner of the Renovation Methodology: Develop and implement a robust renovation methodology globally, continuously upgrade tools, and work with vendors to monitor and upgrade the burden of proof.
- Partner with Innovation Team: Build the future 3-5 Year innovation pipeline that is truly consumer-driven and need front-end development within the prioritized innovation platforms.
- Monitor Competition Moves: Identify themes across innovation, renovation, marketing activities to better inform AB InBev strategy and brand plans.
- Manage Change in a Fast-Paced Environment: Adapt to shifting priorities and manage change in a dynamic environment.
- 10-15+ years of relevant experience in consumer insights, marketing, or a related field.
- Strong business acumen with analytical/problem-solving mindset.
- Persuasive communication and thought leadership skills.
- Proven capability of working with senior stakeholders who manage multi-billion dollar brands to influence them being the voice of the consumer.
- Experience and proven expertise on insights tools across performance management, brand tracking, communication, innovation, renovation, positioning development.
- Ability to unpack the underlying needs of the consumer to come up with fundamental consumer truths that can shape innovation pipeline and support core brand renovations.
- Results and teamwork-oriented with good planning & organization skills.
- Self-motivated, detail-oriented, with the ability to manage and prioritize between a diverse array of tasks on tight timelines.
- True self-starter with a bias for action.
- Strong communication and relationship-building skills.
- Strong execution orientation and drive.
- Competitive compensation package where you'll be rewarded based on your performance and recognized for the value you bring to our business.
- Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off.
- Continuous learning: You'll develop the mindset and skills to navigate whatever comes next.
- Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs.
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