Marketing Automation Communications Expert

2 weeks ago


Chicago, Illinois, United States Aquent Full time

Job Title: Eloqua Marketing Communications Specialist

Company: Aquent

Salary/Pay Rate: $34.00-$38.00/hour

Hours: Full-time

Duration: 4 months (may extend)

Position Overview:

We are looking for a skilled Communications Specialist to join our team, focusing on enhancing student engagement initiatives. This role is pivotal in executing communication strategies aimed at retaining and graduating students enrolled in degree programs.

The Communications Specialist will be responsible for implementing strategic communication campaigns that align with our organizational goals. This includes the development and execution of campaigns using our marketing automation tools (Eloqua) to foster engagement and retention throughout the student journey.

This temporary position is essential for maintaining our ongoing communication efforts, which encompass various channels such as email, SMS, and content management systems. Key responsibilities will involve audience segmentation within Eloqua, campaign creation, content writing, quality assurance, and testing.

Key Responsibilities:

  • Collaborate with communication leaders to outline and execute necessary communication strategies across multiple channels.
  • Design, manage, and implement both planned and spontaneous communications, including development, testing, scheduling, and performance analysis.
  • Assist executive management by drafting and refining communications as required.
  • Monitor and evaluate communication initiatives to inform improvements and ensure objectives are achieved.
  • Promote a consistent brand message across all internal and external communication efforts.
  • Uphold and apply the company's branding and visual identity standards.
  • Perform additional duties as assigned.

Qualifications:

  • Proven experience with Eloqua is essential.
  • Bachelor's degree in communications, marketing, journalism, or a related discipline, or equivalent professional experience.
  • A minimum of three to five years of relevant work experience.
  • Familiarity with marketing automation and CRM platforms such as Eloqua (preferred), Marketo, Salesforce Marketing Cloud, and/or SFDC.
  • Understanding of multi-channel customer engagement strategies.
  • Ability to utilize data to create and deliver targeted, personalized content and experiences.
  • Strong computer proficiency, including Microsoft Office applications.
  • Demonstrated capability to manage multiple projects concurrently.
  • Ability to collaborate effectively with various stakeholders across the organization.
  • Excellent organizational, logistical, and planning skills, with the ability to prioritize tasks under tight deadlines while maintaining high-quality work.


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